new product under apple ceo tim cook. apple and our parent company is timing up to introduce hbo now. let's bring in christina warren the senior tech analyst. great to see you. apple unveiled three different collections of its new device the watch, watch sport and ap watch edition. each collection ranges in price from $349 to $10,000. one configuration could go as high as $17,000. what would want to pay $17,000 for a watch? >> people who love their apple, love their fashion and have plenty of money to burn. so not me for sure. but there are definitely people in the luxury market out there who love luxury goods and this is who this device is for. >> the watch is going to let people check their e-mail texas messages answer calls. but you also need an iphone 5 or