their face lights up. >> whoa. >> suddenly you feel like a whole world of imagination suddenly opened up to them and they feel like the boundaries are no longer there and they're able to imagine what's possible. >> what's this? >> so this is the starter kit. it is the first kit we put together that we made available, and it is basically everything you need to get started. you have power modules, input modules, output modules, battery, screwdriver, and it is sort of you get started quick guide. >> these are for young kids and adults. >> these are for -- initially when we started they were for adults. >> really? >> and then the first couple of demos i did and exhibits, kids started hovering around and really looking at them and starting to pick them up. they would have so much fun that i realized that there is kind of a very big opportunity to change the way kids are taught science and technology and math, and so