and today i'm incredibly pleased to introduce imac, our consumer product. this is imac. >> the imac was a computer that was meant to look like something you would want people to see in your house. it ushered in this new era where design started to matter. >> the imac was sexy. i had a blue one, and it had curves. it was built like a sports car. when people think of computers they think of boring. they think of beige. they think of it as utilitarian. apple made it fun. >> you can take it home, take it out of the box and be cruising the internet within ten minutes. and that's not something you can do on any other computer we know of. >> he added software to make it easier to connect to the internet. so the "i" in imac was for internet. >> it changed how people thought of apple and changed how people perceived what had been a dying