and basically offered to pay his bail if he signed a contract. - death row, you will see your art brought to a bigger plateau, and you will be paid, one of these days. - even though he was an east coast guy by birth, he's now r rapping on the wesest coast, with the big label out there, death row. - ♪ say what you say ♪ ♪ but give me that bomb beat from dre ♪ ♪ let me serenade the streets of la ♪ ♪ from oakland to sac-town ♪ ♪ the bay area and back down ♪ ♪ cali is where they put their mack down ♪ ♪ give me love ♪ - suge was trying to expand death row all over the country, but who controlled most of the music in t the east atat that time? bad boy. - puffffy! fab b 5 freddy's here. - yo! - what up, puff? - what's up, baby? - it goes on, baby. - how you guys doing? - everything is all good is all good in the hood? - yeah. - sean "puffy" combs founded bad boy, and biggie smalls was his marquee artist. they modeled their sound on death row in a lot of ways-- kind of a gangster rap for the east coast.