can be a little bit educational, all the better. >> reporter: pratt understands the limitation of these so-called learning apps. >> is it going to get them into harvard? not so much. >> reporter: but one consumer group says some companies leave parents with the wrong impression. the campaign for a commercial-free childhood still has a complaint filed with the federal trade commission against fisher-price, accusing the company of false advertising. >> claiming that their apps are educational for babies, that they teach numbers, letters, when the companies seem to have no evidence that that's, in fact, the case. >> reporter: we had steger play with the fisher-price learning letters app. do you feel as if he's making the connection that "u's" for umbrella, for example? >> maybe, maybe not. i mean, they're little sponges. they're learning everything all the time. >> reporter: fisher-price is behind the laugh & learn app. they say their goal is to make appropriate toys for the ways