>> we took it to the network and the network said, what the hell is this? they said, this makes no sense. i said, right! >> they acknowledged the hippy generation, yet the hosts were in tuxedos smoking cigarettes. they were still your parents. but the other people let loose on the show were this kind of young vaudeville. >> hey, she socked it to herself! >> we knew that "sock it to me" didn't mean sock it to me, right? so we thought, oh! >> sock it to me. >> sock it to me! >> ha ha. >> sock it to me? >> it wasn't not as subversive as it sounds. yes, it was. it was fun. >> sock it to me? [ it was the first time presidential candidate had ever appeared on a comedy show.