soccer is the greatest participation sport for kids in this country. you're now seeing kids who are grown up on the game, all those orange slices that your mom brought as you were on the field and as kids grow up and we see the youth numbers of viewership rise, as well, that's adding to it, as well. >> i didn't mean to have you comment on the part about the guys but the way it looks, it's beautiful to look at. it's very colorful. the expanse of the stadium feels very international for some reason and because it is. and so i think that's part of it, as well. eva, let's digging in more and talk to you about the sex appeal at the world cup. i mean, i have a feeling a lot of women and men out there are watching because of the hot factor. what do you think? >> i will go there. i think it helps that the men are incredibly attractive. have you these guys in clingy jerseys. they might be dewey from running an entire stadium length. and they're ripping their shirts off every moment they get. i'll go there.