founder of university archives has been dealing in buying and selling famous or historic items, including presidential memoirs, for more than four decades. >> i had never seen a presidential book where not only does he portray his successes, which is okay and everybody's done it before him. but he also takes shots at people in a very interesting and almost comedic way. in my entire career, i've only seen a couple examples of where a president uses that bad of a swear word in a letter or on a book and it's very scarce. you just don't see it. >> reporter: but trump's fans are eating it up. signed copies of the book go for about $230 each. unsigned, about $75. a source tells cnn the first 200,000 copies sold out within eight weeks, grossing $20 million in less than two months. the publisher, winning team publishing, set up by longtime