here, there's a distinct lack of activation in that prefrontal cortex. >> the the research jennifer and jeremy want to fund will ask what might cause that low functioning and how a person with it could be treated early before becoming an adult. on top of the scientific work, aviell's parents want to reduce the stigma that keeps people from getting the help necessary to treat what most of us call mental illness. >> you don't really use that term. >> we don't use it. >> because? >> because there's an underlying pathology in our brain. there are genes, there are biochemical patterns that we can see. >> what term do you use? >> brain health. >> brain health. brain illness. if you can actually identify the cause, somebody that you can touch, feel, measure, then you can potentially fix it. and that's not as scary. >> i had three rolls of duct tape. >> they're talking about changing the way society views mental illness. >> welcome to avielle's carnival. i'm erin.