these hostages. he used social media to create the image that he was much bigger than one person. maybe there were other people involved. police have to look into that. but at the moment he created this fiction of a much bigger world. one of the aaways he did this was through the use of the hostages themselves. videos he forced them to post on video services out there in which they made statements. there were four of these where they repeated his demands. they grew ever more urgent. they were asking for certain demands. one of the things they said was it's not hard to meet these demands. please help us, it's simple. he wants an isis flag and wants the prime minister to speak to him on live media. pretty straight forward. what else can we can do, i'm begging. he essentially set up his own broadcast operation to get his message out to the world about what he wanted, when he wanted it and to see if he could force the authority's hands.