i love this company! >> reporter: ballmer started, would go at the company and his oversized personality became known fast through videos like this, promoting windows 1.0 in 1985. >> watch as windows loads lotus with "miami vice." >> reporter: and a spoof to this '90s club hit. ♪ baby don't hurt me >> steve ballmer. >> reporter: in 1998, ballmer rose to president, then ceo in 2000. taking the company through hits like xbox and kinect and flops like windows vista. >> our job, our job, is to make sure that not only is pc not dead but we're constantly innovating it, reimagining it. >> reporter: he stepped down at ceo of microsoft just three