Transcripts For CSPAN2 Book Discussion On Off Script 2016082

CSPAN2 Book Discussion On Off Script August 21, 2016

Paperback this august. I really think the Trump Supporters in a large part of the country agrees that immigration and illegal immigration is one of the key issues that we need to address and people, as we have seen are fed up with both parties answers and solutions to that party and and problem and looking for something new. And talk about your gregory history division. We launched it a couple years ago. We had always done a handful of history books but that was something our market really loves and something we really love so we have a dedicated history section. One of the most successful books that we publish this year is a book called nine president s who screwed up america. We profile nine president s and we compare them, we judge them by how well we feel they followed the constitution that they pledged to uphold. That was the litmus test and we profile nine president s who we felt did not do a good job of honoring that. Thats an example of how they try to approach our history book. Yes we do history books and they are very well researched and very well footnoted. We also try to take an interesting angle and we try to take time them as we do with our political books to capture the imagination of our marketplace and to talk about things that people are talking about. President s of america, we are all part of the process of choosing our next president and so we thought that would be a timely book. Putting your business hat back on, what percentage of your revenue come from the print side and what comes from the ebook side . We have seen a big jump in our ebook sales over the past five years and thats leveled off in the past 18 months. We are, in most cases, selling about 25 of our book unit in ebook. I think, i know there are categories like fiction and well talk about that in a minute, categories like fiction where you can see 5050 split between ebook and print book but in our political books and history books, we are at about 25 on the ebook side. I mentioned fiction. For the first time in about 30 years, we are publishing a fiction fiction book this year. We are publishing a book called libertys last stand. He has published 17 New York Times bestsellers, he has had a very successful series and this is a very political book. This is a book that you could say could be a foreshadowing of what we have in store if you really take a bleak view of the future. It includes martial law, a suspended president ial election, and assassination attempt and texas separating from the union. This may only occur in a fiction book but it is just up our alley. We are excited about that book to. Thank you for your time. Thank you so much. Its good to be with you. Heres a look at the books that president obama is reading this summer. It includes two nonfiction titles, bavarian days in which he recounts his life as a surfer in the 1960s and h is for hawk president obama is also reading three novels this summer, the the underground railroad which examines the slavery era pathway as a real railroad. Also the girl on the train and a sciencefiction title. This is book tv on cspan two, 48 hours of nonfiction books and author every weekend. Its television for serious readers. Here is a look at our primetime lineup for for this evening. Starting shortly, former president ial advance man john king talks about his experiences his book is called off script. And then see more hearse describes the killing of Osama Bin Laden. At 10 00 p. M. She reports on water scarcity and climate change. We wrap up at 11 00 p. M. At the look of the life of robert f kennedy. It all happens next on cspan2 book tv. First up, here is josh king talking about off script. Mitchell schwartz, andrew frank and steve barr, they learned the craft on the campaign in 1984 and served as my role models. They were the answer in the summer of 1988 and they taught me well. Schwartz was the lead advance man brimming with self confidence and quick humor. Was that selfserving enough, by the way . I had to read that. Many claim he was dismembered but he had four pages and was known as a great teacher. Just be clear on that. Josh is a good buddy and a good friend and a lot of people here worked with him and worked with me and we all worked on democratic politics. Its nice seeing everyone. Josh has written a really interesting book that obviously most of you have bought and he said he would sign everybodys. The tv has really changed politics dramatically and there is just a quick couple examples of that. In 1960 the famous debate of nixon versus kennedy, a lot a lot of people said when they heard it on radio they thought nixon had one, but when they watched the tv everybody thought kennedy had one. He was younger and was shaven where nixon looked like he had a 5 00 oclock shadow and stuff. That was a little bit of the dawn of the tv era. Now the campaigns in the last 15 years i guess, the portrayal of the candidates through their Campaign Stops in through tv has made a tremendous difference. They are constant examples and ill give you a quick three. Our former governor Arnold Swarts and egger, when he wanted to abolish something called the car tax, he had this huge event where he had a car destroyed. Do you remember this at all . It was such an extreme example but it got a ton of attention. He said he was going to abolish the car tax so he abolish to cut abolished a car. George bush was designating land for monument terms which means it was limited to how much building and other things you could do. Heat input banners or other things. He set up a nice wooden table and it was a gorgeous view. More, were you at that event . That was an example of a simple event. He didnt put up banners or signs. You had the beauty of this wonderful wilderness area behind him and that was just a gorgeous shot. Cut to this election. What do you remember about some of the vigils, not a ton. But donald trump, what he would do is come in these big huge plane that was supposed to evoke, well thats the way he flies around, but it was supposed to evoke air force one. Or when he announced and came down the escalator, there was this picture of grander. The theatrics of campaign are more more important and josh became one of the best people at it and learned a lot from some of the folks here and on his own became one of the best at it and stayed with it and worked for the clinton administration, has continued to do work, and this book is just wonderful to read. First of all, we all know all the people in it, but it is somewhat overlooked part of the campaign and it is so important. A picture says how many words . 1000 words or more these days. In a day and age where the average soundbite on tv is five or six seconds, the pictures are critical. People like josh and others who do this may be have an outside influence in the clinical system. Whether thats good thing or bad, im not sure, but when it is for the cause of good, like josh has always worked for good folks, then its then its a wonderful thing. He will be interviewed by a recent citizen of l. A. , todd purdum. Todd came from washington d. C. With his wife who is not here. He was the head of the New York Times bureau for a long time in washington. He now works for variety. He is a fascinating guy because he is one of the best political riders if you follow him and you can follow his blogs and other things. Its wonderful to read his stories because he writes really well and is so astute. His next book is not on politics. Its on rogers and hammerstein. How he made that transition, im not sure. People like that. We we are really in for a treat. Its my pleasure to introduce josh king and todd purdum. For those of you, if if this is your first time here, these books has been an institution here on this whole area of hancock park. Its a wonderful street, you see people all the time in the community and its a wonderful thing. Bookstores are hurting. More and more people are buying books at amazon. In the back there, burke can you raise your hand, he is a very accomplished attorney and he bought this book store to save it from becoming another, who knows what, a coffee shop or something. He does these events all the time. Please get on his list and come back because everybody who does books or writes books comes here and speaks and its a really wonderful, several times a month and he has really added to the intellectual fervor in this community. We thank you for that. Its a really wonderful thing. Without further ado, i give you the great to some of josh and todd. I actually work for vanity fair, not friday but i admire friday. And i was a long time reporter in washington. Because this is on television and the internet forever, while welcome all of you. This is a timely topic, a day after the end of this years primary season. Because we are old friends and have known each other for a long time, im going to start by asking you a somewhat provocative question. I hope you dont think its unfair. As you yourself point out, the best, the best advance work is in some ways invisible. People are supposed to have what Franklin Roosevelt used to have which is a passion for anonymity. I wonder why you chose to lift the curtain, reveal some of the trade secrets in this book, write about how it works. Its a little bit as if you were the magician and telling how the tricks are done. Could you react to that and just sort of explain what you thought the public could learn from this exercise. Thank you todd. I think that every time you finish a political trip and david and other people who were doing a trip, you you would get around the table and at some point during those parties someone would say someday im going to write a book about advance. [inaudible] and i would be part of those conversations. Die was thought the people that do this work have never been the people who have written books, but chiefs of staff have written books, domestic policy advisers have written books, there is a code of you dont talk about what happens on the road. I felt like i was always upset with this wanted event, september 13, 1988, mike dukakis was riding in a tank. I knew my friend had had some involvement. One day we were having a beer in new york in a club, and not unlike those other times, i said you know josh, i have this journal from 1988 and i havent looked at it in 25 years, but it tells the story of my impression of doing that trip that turned out to be such a failure for the governor of massachusetts. I said can i take a look at it. we see plenty of other books about other aspects of the political process for all of those hundreds or thousands of people out there who would be loathed to tell their story if i could start with that story and follow in the equal number of republicans and democrats moving into the present day. Youre not telling private conversations. He gave me his journal in the summer of 2012 and i was thinking i know the magazine is thinking about trying to launch a longform vehicle for politico which i always thought was a great idea and if i could just get in touch with her in september, 2013 i went to the ideas festival in july of 2013 and as ive got to start writing this up free in ebook or for yr something and i started hammering away. By the end of the summer of 2013 i have about 60,000 words and assumes things that i could only takes. So we did a documentary on that interview in the archival footage. Its the most widely read a story in the first year of the publication can you come up with any more of these stories. So many of these events turn out to be disasters. Walk us through the anatomy of how it happened. Dukakis has really wended his back if you look at the polling the critical measures to. One of the youngest aviators in world war ii on the way to china so dukakis had filled up his props to stand toe to toe. Beginning in the primaries of the speeches looking at what would be a good policy on the conventional deterrence he is talking about the conventional Deterrence Initiative and the 70,000pound behemoth is the perfect example of that. Lets put them in the theater to counter the threat and forget about this program. After the convention, he does in an initial trip focused on foreign policy. The Campaign Manager vanished after he did a bite and by joe biden attack. Everydaevery day we are going ts on foreignpolicy and national securitforeign policy and natioe week was laid out the week of september 11. They brought them to philadelphia in the cincinnati and would bring them to a Chicago Heights and its where the general Dynamic Systems have the facility into the foreign purchasers. So they are told by the boston headquarters as any advanced person does they go through a dress rehearsal and test drive. They get into tang and they are going to do a run. You could really be hear hurt ia tank like this and thats back to boston. But dukakis is going to look terrible. They never put anything never put anything on your head. That is politics 101 when hes handed a helmet and this is where the book starts he says that he gives you a lesson. This stemmed in the oversight it was the boldest helmet and its a white background that says Michael Dukakis. But he didnt look like tom cruise inside the helmet. To finish up we could talk about Michael Dukakis all night but when the event was actually ov over, the correspondents, producers, writers who were traveling around came up to the press secretary and said you guys really figured it out. Youve been covering Ronald Reagan for eight years and havent given us any moment and you did today. To do more of this. So sam donaldson, the correspondents that night they did to manage packages that if you look at them in isolation and breakdown the wake Chris Wallace reported that day he gave his speech in chicago to the World Affairs council on foreign relations, a variety in the tank and the policy focus against Vice President bush and it shows bush and dan quayle if you were saying how did we do that day we got a great substance from chicago and the tv networks put together a package and they reported on a that night. In washington, d. C. They are designing the ad. Wasnt one part of the flaw when they were not supposed to have that close up shot of him. He was a photographer assigned to shoot newsweek behind the scenes. He tried to warn the campaign that this was headed for disaster. So he has seen the pictures and he subsequently dismounts the tank and seized the governor come down again after the 45mile per hour ride. There was a huge debate about whether the helmet should be worn or not. They wouldnt let the ride to go forward without it. He would do a slow role in the press and that would look wimpy. The governor would emerge from this. They would do a slow roll of the cameras in front of the press risers. The. Eva to do a model going down the catwalk very slowly get all the pictures you want. In the film its assigned by boston and then it would cruise off about a half mile onto the ground field and have it stop and the governor would put his helmet on and then he would really get to see how this conventional piece of military equipment can operate. General dynamics wanted to show everything they could. He gave me his journal and was on the dukakis playing as the trip director of the. Of the two tour is booing him at the plant in cincinnati. We cant have another date screwed up on our foreignpolicy week. He gets own site early that morning and im trying to decipher the stories they told as best as i could determine they tried to have it both ways and then the way jack tells it, he had no idea the helmet would go on, and the tank stops at the far end of the ground and he says holy shit why else would it be stopping but then he goes on these paths back and forth and then strangely and oddly about a quartermile key takes a last minute turn with his 105millimeter almost decapitating the reporters. But it is asked that moment that the photographer gets a closeup shot of dukakis with a smile on his face. Did he just decided he looks like a turtle were just dorky to him . He made the ad for his las vegas base in 1984 was thinking about 60s and 70s song came on snoopy hang on and its the way that they were in the fight against the red baron. He wants to buy the rights to the song. Abc, cbs, nbc didnt want to sell footage but as they told me he found an independent guide who gave him 11 seconds to footage. All he did his flip it i is flie machine, slow it down and sound effects like the tank. Whether the Networks Want the revenue . I think today you find the campaigns assigning what we call trackers to show up at any of these events and use the footage anyway theany way they want. Heres what happened to george allen in 2006. You talk about this term. When did the modern age as we understand it began . I had to look at a point where everything comes tiger to make a daily storytelling of a politicians life more important and easier. It would be the tv Network Transition from film to video to satellite the footage back. They were sent off to somebody else. This is when the white house correspondents get on with the way the story tell from 81 to 89 and then picks up so when im thinking about the age of optic, hes always seemed to me as well as a communicator who understood the states Craft Stories and then the question is in the campaign who can understand the model better, george h. W. Bush or dukakis. But i am seeing as i remember as a young man but also going back and looking at it is a primary season and then in the spring and summer and fall as both campaigns were trying to talk the stories. Its not just the pictures, its the sounds. One thing i loved reading about i will remember was music. Cue used to love the theme from the magnificent seven that was ace able in the western venues. How do you go about picking the music . I was at a western Governors Association event where someone decided lets have all the governors in the western states block together to word the event and positioned press to capture their stride and play on the loud speaker the theme to the magnificent seven all of us trying to coopt the scene to the musical soundtrack and postproduction. So that always sort of stuck with me and whenever we would do an event with the governor i would say what music in particular is going to fit the scene. So as an example you wrote about, he goes to convert New Hampshire in the beginning of this effort to show his focus on education. Early in the day, we brought him to the Concord Elementary School and keeps looking over the shoulders

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