Transcripts For CSPAN3 Key Capitol Hill Hearings 20160706 :

CSPAN3 Key Capitol Hill Hearings July 6, 2016

People dont listen in the same day that something is produced, like a lot of other mediums. But what has thrived in its place is so heartening to me. Its context. Its explanation. Its narrative. And a lot of it has gotten us far past the sort binaries of who is winning the horse race today, whose got the cycle down. Not to denigrate that because there is part that is really interesting to me. The Washington Post is doing with their series president ial, where they go through and talk about each and every one of the president s and their challenges and their story. Mike and the economist are doing a show called special relationship, which is really fantastic, which has a political reporter from the uk talking to one here in the u. S. And if anybody has traveled overseas recently and tried to have a political conversation with somebody who is not american, you will know exactly how interesting that can be. And the show really gets at that. And i would just say, coy talk about this for hours. But i would say in my mind, one of the best political exchanges that happened in this entire year happened on the podcast another round. You guys ever heard of the podcast another round . Its a chat show hosted by buzzfeed hosted by two women of color. And they got secretary Hillary Clinton to come and be on the show. It was the only podcast she participated in this election cycle. And they pushed her farther than anybody else i had seen in any other medium. They got her to talk about her husbands mandatory minimum sentencing law in a way that nobody else had even been able to come close, because they didnt couch it in politics. They bluntly asked her a question and they got to this incredibly real, heartening place. To me that was incredibly encouraging. Because these things are catching on like wildfire. The audience is younger, browner and really engaged. And what theyre choosing to engage with is conversation, not punditry. To me thats a great first start. I think pick up on that, i want to go to liz. In one of the early conversations, we had about what we wanted to talk about today. We talk about some of the opportunities that covering trump presents. And sort of how that is even with some of the really tough statements he has made about immigrants and other groups, that that presents an opportunity to discuss these issues too. So can you talk a little bit about how you have been getting into that . Yeah, i think its been a really hard election to cover, for all of the reasons that weve laid out. And try and keep myself motivated, maybe its just my Glass Half Full approach they have to the world. But try and see him not and him being trump, not as a problem, but as an opportunity, to have conversations about the things that he is talking about. Because trump is not we were talking about this earlier, is not just like i dont think even think trump is the problem. He is a symptom of the problem. He is saying things that a lot of people are feeling and are thinking. And he is saying them out loud. So i think its offered a really Good Opportunity to talk about how we feel about immigration, how we feel about women, how we feel about all of these things. How we feel about muslims, and why some of those assumptions and some of those stereotypes are wrong. And are actually bigotry. What try and do with 2016 which is a show i host on vox is take the camera off the candidates and turn it on the people and turn tonight issues. The perfect example was actually last night. The Senate Democrats did this amazing filibuster, this 13 or 14hour filibuster until 2 00 a. M. Around gun violence and just wanting to push very common sense gun security reform. And so they did this amazing filibuster, and i turn on cnn, and they are they have four people talking about what trump said. And im trying to find this filibuster. Why cant i find this filibuster . So we use this program called slack at vox, like many other companies, its a chat system. Its nine p. M. Or 10 00 p. M. On the east coast. We need to get this up. So we put it on Facebook Live. We created there Facebook Live of the filibuster. And we reached 3. 7 Million People. It was our biggest Facebook Live ever. And so many people were like thank you for showing this. Thank you for and people were tuning in and commenting. And we kept it going because there were so many people watching. And i actually think it broke, like it broke down because there were too many people watching. Anyway, all of this to say that, yeah, i think Digital Media generally is offering a different conversation and position on all of these issues and conversations that we really need to be having. Well, and alicia, im sure obviously fusion has been experimenting a lot with Facebook Live. And its sort of taking broadcasts into a new form. It feels different, but were wrestling with a lot of the same desires to show, right . And to sort of get inside there and tell stories visually, right, not just in terms of text and other things. So this year, what are you seeing that is different with broadcasts . How is it how does it when you think about producing broadcast journalism, what are you thinking about, especially were going into the conversations. Like im sure youre having a lot of conversations about how you do that in this space. Im in a unique slice of the broadcast world because were trying to broadcast to millennials, the youngest most diverse generation in American History, the generation we all know is cordcutting. What a challenge there. And going into this election, i think there was a lot of concern that following the two elections of president obama that there was going to be a dropoff in the interest of young people. Well, that could not have been less true. In as much as i dont think we were prepared for donald trump, i dont think people were prepared for Bernie Sanders and for the extent to which this generation was going to feel the burn. So there was a lot of attention, a lot of enthusiasm, and candidates do many more press avails than we ever could have anticipated, right . Normally you get a handful of debates or town halls every cycle. It feels like its a wall. Every night there is a new debate, new town hall. I think that allowed a lot of networks to experiment with different formats for us. We had the opportunity to have Hillary Clinton, Bernie Sanders and Martin Omalley when he was still in the race oneonone in iowa talking about issues specific to the Hispanic Community and the African American community. And we got to topics that ordinarily you never get to get to because youre assuming there will only be five of these opportunities and you need to cover all of the, quote unquote baseline issues. At the same time that there is this wonderful opportunity on the tv side because there is so much interest both from the candidates and from constituencies, there is this reality that now people are consuming so much more of their news online. And so that means its not just enough to report about the news or to do this form of punditry. You really have to be doing deep dives on issues, on stories, and they have to be characterdriven. Which is wonderful if someone is a storyteller. But you to be aware always that youre producing both for television to take up the time that you have promised the cable networkious will deliver them. But also to think as youre telling that story how youre going to tell it online. I think one of the mistakes that people made in the early days of that was assuming coy do a sevenminute Television Package and just cut that down two minutes and put it on facebook. Thats never going to work. It has to be uniquely composed for the platform youre going to deliver it to. And so i think that there is a lot of learning going on in realtime. There is certainly exceptions to that. Like im sure you all saw Anderson Cooper on cnn had this exchange with pam biondi in florida that has gone viral. Thats an example of a television clip just being cut down butch thats an amazing moment of unscripted, unprompted live television. If youre actually producing something that is storytelling, it has to be told different on every medium. And i think the final thing i would say is already you see innovation in part because of, you know, Donald Trumps habit of calling out the press and refuting statements that he has made. You now see msnbc and cnn which have to do 24 7 coverage doing fact checks in realtime as they interview donald trump because its the only way that they can keep up with the interview and keep their viewers informed. Thats something you have never seen before. Right. It used to be like Fact Checking was like a nonprofit enterprise which happen lead days after a debate or something. Maybe if you get around to it, youll see what was true and what was. No its like part of our daily diet of understanding now. Katherine, youre at politico for seven years during the explosion of that brand and its domination, and i think like really setting the bar for what doing realtime news in the political space looked like. I also worked there and learned a lot about that kind of pace, which is very challenging to keep up with. Inextricably linked to the brand. So much they really changed the way i think news became disseminated around politics. And i think of it like no scoop was too small. Right. And then you started seeing as other platforms and companies emerged like mike, like fusion, and were all trying to get in that space a little bit, and you saw the New York Times start to get faster and faster, everybody is trying to be fast all the time. And i think politico really started that, especially in politics. So what has the company done to go beyond that . Sure. Because obviously thats not you cant just sustain you hit scale, right . And you cant just sustain on that. So what are some of the things this year that politico has been reaching in to continue to grow and innovate around the political space . Yeah, no. I think youre right. So politico started in 2007, which was a unique opportunity because thats when people could start the 24hour news cycle you. Could be reached on your devices. And then pretty quickly other news organizations caught up. So one of the best lessons that the founder, jim and jim harris who were initially with the Washington Post and saw this shift in the industry coming is that they taught us that your worst enemy is complacency, both as an organization, as an individual, and so that they knew even though politico still does generate revenue from its daily print edition that it basically serves capitol hill and that congressional audience, as well as a magazine, they set into place pretty early on things that have been helpful for this current election. And i just want to talk about a few of the platforms because they have been successful, and were really smart about always innovating, always experimenting. Some of them some of the experiments i wouldnt say failed, but there are a lot of Lessons Learned from that. So the first one was in 2011. Again, it was primarily Online Advertising and print advertising. And we started politico pro, which is our policy arm. Its behind a pay wall, a subscription based, and its really a mustuse tool for policy professionals, not just in washington now, but through our states expansion of people who need intel in realtime about these niche policy areas. And even from health to energy to financial services, name it. And so that helped offer another revenue stream. Another thing that we have seen that i think a lot of other Media Companies have started to utilize as well is live events. And in 2012, we created an events team that is now 15 people. They are able to produce 150 events a year, which is pretty impressive. Most of them are sponsored. And we are very proud that we did not adopt the pay to play, meaning the sponsor does not have a seat on the panel. And they cant do opening remarks. And then so those are just some examples. Now in the current day, weve been talking about caitlin in terms of podcasting. I think politicos biggest asset sets people. And the personalities, the brands going back to that events is that its a live extension of our journalism. Glen plush who is a respected White House Correspondent launched message off podcasts which has been hugely successful not only in terms of audience and downloads, but also the type of guests he has been able to secure, one of which was president obama in the oval office. And then part of 2016 coverage, they launched the politico caucus, which is kind of a weekly insider survey of more than 300 people around the United States who are really plugged in, whether theyre politicians themselves or consultants or activists. And so with all these different platforms in terms of experimenting, the one mission that they all have is to break news. And another one we were talking about in terms of realtime, we also have an addition to these local bureaus. We started politico europe a year ago. And they have a big vote coming up on the 23rd about the eu referendum. And just today they launched an app that has live results, polling, and feedback. So it goes back to that founding principle about not being complacent. I think that its going to be interesting past this election. Politico has famously been banned from several trump events. Welcome to the club. Anybody else . Has anybody here been banned interest trump . My colleague ramos is on the list, yeah. Anyway, its been great obviously, as hillary mentioned, i have just recently moved on to work with matter studios. But im still rooting for politico. And im really excited to see what theyre going to create next just because its been such a variety of experiments that im very proud of. Sticking with like the youre talking about glenn thrush and his voice. I want to talk a little bit about people in this election who are covering and how its how weve seen the pool of reporters and voices expand this year i think. I also ran the 2012 coverage for yahoo news four years ago. So ive done that like people on charters and all of that. And we made a decision not to do that at fusion. And sort of look for new voices, Diverse Voices to elevate as part of our coverage. And caitlin, you mentioned the podcasting space being a space that is really receptive to people of color and other i mean maybe other voices we havent heard of before. I would just like to sort of see what you guys think about like what youve seen in terms of new voices, and has 2016 created opportunity for more voices we havent heard before . Because i still think of politics as being like a pretty white man dominated space. But i assembled this panel. So obviously there is hope for the future. So i mean, caitlin do, you want to talk about that for a second . Yeah. I think i would answer that question two ways. The first way is Digital Media by definition is much more inclusive. And i think all of us have at least at one point in our career either intern order set foot in or put in blood, sweat and tears in legacy media organizations. And legacy media organizations dont do the greatest job traditionally of being representative. And thats something that the Digital World does instantly. Because everyone is on the internet. And the barrier to access has dropped significantly. So in my space, when you talk about the kinds of values and the kinds of Success Stories that i was enumerating, storytelling, liz, you were talking about getting involved in peoples personal narratives, trying to find the people to focus on instead of just covering in a lot of cases like oh blif yating kind of politician. Those are stories that women in particular i dare say are better at telling. And i think the barrier to entry at least in my podcast landscape has dropped so significantly, people can get involved in the conversation in a way that, you know, they couldnt have in the last election cycle. And i think because the internet represents america much more than legacy media organizations represent america, diversity and inclusion and most importantly the two things together representation equal audience. If you show somebody enterprising that they can get an audience, theyll do whatever it takes to get that audience. I think some of the smarter organizations that im here on stage with are realizing that. And as a result are elevating people who are good at telling those kinds of stwhoerks are recognize opportunities, and who are part of the push towards being more representative of the kind of stories and the kind of people who should be more involved in the political conversation. So i think thats every part of us. And more representative of the electorate. Completely that. Is now going to be making decisions about who are president. Even as we stand here, this is an all female panel. I am hispanic. But were still missing voices here, right . Even as we do better, we know we have to do better. And one of the things i notice working in a diverse newsroom, i think sometimes you think diversity in terms of what you can see. But there are a lot of conversations that happen behind the scenes that i think are really important about which issues are important to cover, how you tell certain stories. Not just reporters, but opinionaters, right, whose opinion gets to be out there. What cutes the news. In as much as i think its whose name is in the by line and who gets to show up on screen, its also about the Production Team that is making really core decisions. How many rounds did you and i go over whether or not we should ask a question about reparations during our brown and black forum because it seemed radical there was a question of how much space. How in a hierarchy of issues do you place an issue that often does not get spoken about . And so the fact that you have a more Diverse Group of people making those decisions is really just good business. Can you

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