a half years more. i'm starting to feel bad see. here's our colleague christine take on gender cliches and gender marketing. god i hope for women coke 0 for men. carry 3 coke was commonly associated with women. so as the years went by a separate sugar free version was created for the stronger sex. but about cafe for women because we like to hang out over a good coffee for men there's mcdonald's a quick simple meal they really do we already have to divide everything into pink and blue just to sell more. in a magazine defended to the reader gender marketing targets male and female consumers differently the danger is that it reinforces stereotypes and traditional roles.