photos for restaurant posing but they don't even do that. they just don't respond to e-mails. [laughter] >> but if they are caught, they don't have to. >> people say i'm doing content. >> a lot of people blamed the kardashians but they worked there -- off. [laughter] >> but they have created this perception you can be lazy but the truth is, thank you, thank work. >> everybody is nosy. i have friends who say take a picture of your lunch. no. >> that was aimed at you, shannon when you talked about your salad. >> everybody wants to see what everybody is doing. >> the ultimate is if you don't post everything. >> keep the mystery.