that's why i haven't changed it in nearly twenty years. then i heard about a revolutionary new technology and i knew i had to bring it to you all. mypillow 2.0 is truly the next generation of mypillow. the my pillow 2.0 is cooler and softer than the last. mypillow. it is so comfortable to sleep on at night. i look forward to going to bed and i wake up well rested in the morning. sleep is all about temperature and height. mypillow, to point out, is patented adjustable. phil is going to give you the exact individual support you need from your head to your bed. and now here's where it gets even better. we've all experienced those temperature related sleep interruptions where you get too hot , you toss and turn, you flip your pillow over to the cool side. all that's gone with my brand new my pillow 2.0 cooling fabric that's made with temperature regulating thread. the best sleep just got even better. whether you have a pillow or not, you need to get the brandnew mypillow 2.0 cooler, go to mypillow home