redneck riviera will never disappoint you. what a marketing plan. can that be successful? yes, i think it is. 10,000 stores around america carry redneck whiskey and you can get it anywhere. whatever you care about, that's what your brand ought to stand for. i go for god, family and country. some people go for other things. dan: i may have had some of that last week. thanks for your time. appreciate it, man. cheers, buddy. the bud light campaign with a trans activist is one of many hoeing the trans movement is growing rapidly. but why? is there a drive for the decline in traditional values. >> i what is trans as a religion? she goes the new gender is a soul for secular people.