pay for. is that why in your opinion it's sow attractive? it's unpolluted from the rest of the garbage going on in this country. >> thank you. i appreciate that. i look at professional sports as when you the consumer tune in you are looking to block out all the stuff going on in the world and in your life and you want to be entertained for however long you watch my show. we are the most exciting lineup of events in all of sports and we are awesome on tv, too. i try to keep it strictly sports. jesse: how have you managed to avoid the racial controversy? it has intrude on every single institution in this country. but for some reason the ufc has risen above that. you don't hear about racial controversy in this sport. why do you think that is? >> we are a global sport.