Transcripts For KNTV Press Here 20150920 : vimarsana.com

Good morning, everyone. Im scott mcgrew. We pay a lot of attention to very young people these days, the head of snapchat is 25, John Collison who created the Company Stripe with his brother, 25, though i think 24 when last on press here. Theyre smart people making the world a better place and we love talking to them. But every once in a while its nice to get a little perspective from someone who is not in fifth grade when pets. Com ran those dog puppet commercials. Somebody like longtime valley investor michael kwatinetz, 25 once, just not as recently. Mike earneds the title number one stock picker on wall street until he turned venture capitalist, his blog sound bites are read by smart investors and a general partner and has a ph. D. From cal berkeley, one of the most authoritative voices on Education Technology today joined by mike cia of investors business daily and [ inaudible ] graham of fortune. Let me ask you the way i set that up, i want to look back at some of the things youve been through that the john co colelinsons have not been through. Lets start with the premise is that worth doing . Is looking back at the dotcom boom and bust or recession or credit crunch worth doing in this economy or is that foolish . I think its always worth looking at the past for parallels and so its of two perspectives. The thing youre mentioning are nationaltype trends, Overall Economic trends, but its also good to look back to do comparison to prior iterations that approach the same thing. So we do that all the time. So if you look at how the iphone is going to attract music, why not look how cds developed and see what period of time it took for them to capture the market. That means the iphone and its music is less revolutionary than i thought it was. There are these huge pivot points sometimes at which well you cant compare that to that. Well, you compare it from the point of view when you have a new platform, how is the adoption of that platform . So people sometimes get impatient and say oh, its three years and its not 90 . Well what did the last three iterations of new platforms do . Took them seven years to get to 90 . Maybe this is tracking the same way that its going to own the whole market. Thats a good way of looking back and understanding things. If the new platform will win it better have a Value Proposition that exceeds the old by far. Big question, mike, the macro question would have to be, obviously, went through a big tech bubble. Yep. And, you know, for months i heard people say no tech bubble, no tech bubble, now im starting to hear tech bubble more and more. Whats your take . Its interesting. In 2001 2002 when it burst people said this would never happen again and i knew it would happen again because it happened before, it would happen again. Is it different now . Its different now. It may not continue to be different but right now i think were in 1997 equivalent, 98, not in 2000, 2001. The reason is if you look at companies for the most part, theres real value behind the valuation. The question is, are they slightly overvalued, maybe, but its in 2000 we got to the point where there was no value behind the valuation. Companies clearly not making money. Not just making money, not having revenue and having a billion dollar valuation. We have some of those. Do you have some in your portfolio . None that have gotten to a billion but we have a Great Company called yikyak, the next generation social networking. What you have to do in Something Like that as you did with facebook and others in the social space, the value is in how many users are they acquiring and how big have they gotten . In 2000 we had some that didnt have users, didnt have revenue and were a billion dollars because of the promise. I dont think weve gotten to that point. You had as many good opportunities now . More. Much more. Ignoring valuation, you know, there are more Great Companies now than ever. And the reason is tech has a much bigger scope than ever. You know, previously, if you go through each generation of tech, if you take the main frame, how Many Companies were there that had software for the main frame. So you go through each generation. Every generation of tech, widen the market that tech addressed, and i always found amazing in the early 2000 year people would say theres nothing more tech could do. Are you kidding its going to take over music, books, take over everything over time, and its going in that direction and i think the difference is that its not pure tech. You have to have the tech skills and other skills combined in a lot of these types of models. Are the founders any different today . You mentioned some of the young, the 20 something founders, do you see any differences . I used to have this question, what do bill gates, michael dell, ted wait and Larry Ellison before being besides being billionaires at the age of 30 and that was none graduated college. The founders are no different. Theyre brilliant. Looking back dont have time to finish school. Looking back ten years, ten years ago you wrote the big tech score which was this would have been the bust point, right, of the bubble . It was written before the bust point. The bust point didnt sell a copy because you just got to really got to number two on the business list. Okay. And sold a few copies, but not many. Heres the thing, i was looking forward, i thought it would be forward to find a smart guy, what he predicted ten years ago, be because im living here ten years later to find out what hes got, and you recommended a number of industries [ inaudible ]. No but look, here are some of the industries you had recommended. Intelligent appliances and used the examples handspring and rim, wireless application, example avantgo. I havent thought about avantgo and intelligent search engines, ask jeeves. It would be easy to tease you about these things. Not teasing with the intro. When else do you tease a millionaire. To tease you about ask jeeves. I want to bring up the page again. Take a look at what i noticed. That is if you change the names of the companies but keep the categories the same, youre a genius. Just to that point, when i was on wall street i froze what i bought or sold in tech stocks. So i did very well because of that, because i had microsoft and dell. I never sold them until i left. As soon as i left wall street i bought apple and sold it too soon. It still did well. I think the point of the thing wasnt so much that i knew which companies, its that these were things that were going to happen and we had to start tracking which companies would leverage it. I had the wrong companies but i think everyone right. Well existed but google didnt exist you couldnt have known. Right. With a minute left here, mike, i want to ask you about ed tech, where people should be really focusing Education Technology . Education technology is a really important point and the reason for that is, think of where were going as a marketplace. Were going more into personalization. Whats happening if in the schools . Were cutting budgets, we have hetero genius grouping instead of homogenous, which means the teacher has to teach to four levels in one class. Because of that the schools have to you have to have some way to use technology to be able to address the market. Education. Com one of our companies has come up with something called workbooks which it offers for on a subscription basis to customers, believe it or not, 60,000 teachers are now subscribers to this. If you assume they have 33 kids in a class, i use that number so that the multiple is 2 Million Students and they print, 20workbooks a year, it would mean that the kids are exposed to 1 billion worksheets. All coming from your company. But the point is, those work sheets allow each student to get personalized assistance and thats the most important thing in education today, that arena. Michael, who was right about ask jeevess in a way, im sure is right about aztec. Thanks for being with us. My pleasure. Up next the head of one of americas Fastest Growing toy stores says the future is brick and mortar, on press here. Welcome back to press here. Ive been reading a lot lately about the future of the american mall and how its dying and cant survive. The internet age. But i spend a lot of time driving around malls looking for a parking space. It seems to me most of the malls in Silicon Valley are still vibrant and adding interesting new stores like marbles, a chicagobased chain that sells Brain Training type games and management thinks the mall is the place to be. Lindsay gaskins started marbles as one of the mall kiosks and has expanded it into a chain of 33 stores, including mall of america. Thank you for being with us this morning. Is mall of america the crown jewel . The one youre always like if i cancel only get into mall of america some. It was one of our first malls, our fifth store that we opened, and its fun. Its an Amusement Park plus a mall so a great place to be. Great traffic and people come from all over to go there. A lot more of those type centers. Mall of america was the beginning of bringing entertainment into a mall scene and theyve really gone over and above with that. Yeah, i think thats neat. Most of the people who sit in the chair tell me brick and mortar is dead. You are brick and mortar. We have an ecommerce site and we sell to our customers in all channels and a catalog business as well, but when we started the company i wanted to start with that experiential retail. I think thats whats going to win in the future and shopping is social. People like to be seen with their handbags and what they buy. Marbles is a social place for people to come and check out what is new and get their hands on the product before they buy it. I think thats where retail is going. Youll see so many new retailers that are that started in ecommerce and are now putting in a brick and mortar presence to learn from their customer real time. When doing an ecommerce site and throwing something out there, your feedback is did they click. But when you open a brick and mortar store and see the emotions of the customer and how they shop, and you talk to them real time, you can learn so much more about how to create something thats really tie mam nick and dynamic and continue to test and learn new ideas. Its interesting to see newer Ecommerce Companies or Subscription Services like birch box going the other direction. Do you think there are certain types of projects that are best for that experienceal kind of experience i guess . I mean, is there a particular product this works for . I think in the case where its a social activity, so a lot of the things that we sell are for the family to do together. For kids to play with their parents, grandparents to play together. When doing something socially, its not easy to do that online and choose an outfit together. Youre not wearing the same outfit. Everybody is choosing their own thing. Clothes and shoes where thats an individual experience but when purchasing something you will use in a Group Setting its more fun to see it in a Group Setting as youre taking a look at it. I would say products like games and activities, those work well in a brick and mortar setting. Kind of the sunglasses and all those like highend fashion, also works very well in brick and mortar because people want to be seen buying it. People want to see the games and know they cab play them, i think, theyre not too dumb for them. Right. Everyone has a brain. Anything in our store can be used by anyone with a brain. The idea that stores dont have, you know, the interactivity they should is the problem why some stores are failing. Our aim is we brand coaches in the store to show you how the products work. I wanted to ask you about the work force and im going to be specific to Silicon Valley, but it may be true in other regions of the United States and that is, the tightening of the labor force, i mean in order to get a good salesperson, whos also intelligent and understands how these intelligent games work and then can sell them to families, thats a really skilled retail operator. You just opened some San Francisco and Silicon Valley stores. Were you able to find that work force im presuming minimum wage . Better than minimum wage. A premium. The brand is so appeal, marble the brain store, not just a retail Sales Associate youre a brain coach, getting to play with games while youre in our store. Theres something that differentiates us against other retail jobs. And with the economy how it had been we started in 2008, and then where there were a lot of people that were looking for extra work. We found weve attracted great talent and growths also helps. Having possibilities for our Retail Associates to grow into the store manager role, move into the headquarters, were getting a lot of the great talent because they see whats ahead of them and what were doing with the brand and want to be a part of it. Youre expanding quickly. Wheres the fund coming . When you go in and pitch the company were a brick and mortar. Yeah. Weve only pitch it where the brand fits in the solution. Not just a brick and mortar retailer. We have an ecommerce, produce our own products. Were trying to be the leader in Brain Fitness across the country and we have a brick and mortar presence to learn from our customers what products we should produce and present to the customer. We have funding the whole time, from the beginning venture backed. Ive pitched this business to hundreds of people. We got a good investment from two groups helping us grow to the next phase of the business. Are you targeted to different parts of the brain, the cognitive, the memory, thats fascinating . Exactly. We separate the store into cognitive functions. Critical thinking section, word skills, memory, coordination and visual perception and put products in there, tested by Brain Health Experts to tell us which category they should go into and then out to try in the store so you can have an exprns with them, work with a brain coach to talk about how to use it. If you have brain concerns like autism or cognitive decline talk to them and well give you suggestions. Were not doctors, were not trying to be a physician to you, but we will say, weve had other customers come in and try this product for adhd and had very good success with their child using it in the classroom to Pay Attention to the teacher. We are giving ideas of how our products can be used to help with brain concerns. And the little bb 8 droid yeah. How does that help my brain . What part of the brain does that the idea the product the fun part. Rolling robot for people not familiar. We carry the product early, so we carried their first product spearo a robotic ball to learn how to do basic programming and turned it into a lot of learning experiences. The bb 8 is a hot toy, yes, and we carry it and were one of the few people to have it in our stores. Were excited to have it. Is that your best sell smer. It will be this season. Lindsay gaskins, i have to go to commercial break. Im glad you admitted its your hot toy. All these fascinating brain things and this is really hot. Lindsay gaskins with marbles, thanks for being with us. Thank you. We will Exchange Words with our favorite lexicographer, go ahead, look it up in the dictionary and meet you back here when press here continues. Welcome back to press here. Theres an effort online to create the worlds biggest dictionary, bigger than anything thats been attempted by webster or oxford. The effort led by a nonprofit called the word knicks society wants to add a million never before defined words to the dictionary, a million. The head of the word society says, quote, we believe that every word of the english language deserves to be lookupable. Lookupable. Erin mckean were quoting, lookupable is not a word and i looked in the dictionary and it was not lookupable. Why are you a lexicographer using the word lookupable. You understood it, didnt you . I did understand it. Can you think of a better way to save able to be looked up . No, but isnt that the idea that there are words that are in the dictionary and those are words and then words that are not words . Is that your definition of a word, you understand what it means . Yes. If its spoken by a native speaker and intended to be what it is, so its not an error or a typo or misunderstanding, if its intentional its a word. English is great. Its english is a shared dilution de delusion we have. Lots of people believe if its not in the dictionary its not a word. Purists. Well trying to point out to my viewers, you were the editor in chief of what the Oxford English american Oxford English dictionary. The oxford american dictionary. I mean you come from if youre not a purist yourself you come from a line of puritans. Yes, my buckle shoes are amazing. Most dictionary editors are more about oh, were reporting the language, how people use it. And the onlyp are that these hundreds of thousands, Million Words are not in dictionaries, it takes a long time to write definitions and paper is really small. Think of most dictionaries likes the 7eleven of english. It has the essentials what you need, run in, get something, go out, but its not comprehensive. Its not exhaustive. How many more words would word nick have than the oxford. Ten times as many words but we dont have good examples for all of them and so what were trying to find is what we call free range examples. We call them freds. Free range looking for something in the wild. Lots of journalists you probably read thousands of these sentences in your lifetime, writing about something new they often have to define new terminology for their readers and define things in passing. There was a this great article a couple weeks ago about how the Pacific Northwest is in trouble ifs theres an earthquake and a followup article about what you can do and the journalist John Collison<\/a> who created the Company Stripe<\/a> with his brother, 25, though i think 24 when last on press here. Theyre smart people making the world a better place and we love talking to them. But every once in a while its nice to get a little perspective from someone who is not in fifth grade when pets. Com ran those dog puppet commercials. Somebody like longtime valley investor michael kwatinetz, 25 once, just not as recently. Mike earneds the title number one stock picker on wall street until he turned venture capitalist, his blog sound bites are read by smart investors and a general partner and has a ph. D. From cal berkeley, one of the most authoritative voices on Education Technology<\/a> today joined by mike cia of investors business daily and [ inaudible ] graham of fortune. Let me ask you the way i set that up, i want to look back at some of the things youve been through that the john co colelinsons have not been through. Lets start with the premise is that worth doing . Is looking back at the dotcom boom and bust or recession or credit crunch worth doing in this economy or is that foolish . I think its always worth looking at the past for parallels and so its of two perspectives. The thing youre mentioning are nationaltype trends, Overall Economic<\/a> trends, but its also good to look back to do comparison to prior iterations that approach the same thing. So we do that all the time. So if you look at how the iphone is going to attract music, why not look how cds developed and see what period of time it took for them to capture the market. That means the iphone and its music is less revolutionary than i thought it was. There are these huge pivot points sometimes at which well you cant compare that to that. Well, you compare it from the point of view when you have a new platform, how is the adoption of that platform . So people sometimes get impatient and say oh, its three years and its not 90 . Well what did the last three iterations of new platforms do . Took them seven years to get to 90 . Maybe this is tracking the same way that its going to own the whole market. Thats a good way of looking back and understanding things. If the new platform will win it better have a Value Proposition<\/a> that exceeds the old by far. Big question, mike, the macro question would have to be, obviously, went through a big tech bubble. Yep. And, you know, for months i heard people say no tech bubble, no tech bubble, now im starting to hear tech bubble more and more. Whats your take . Its interesting. In 2001 2002 when it burst people said this would never happen again and i knew it would happen again because it happened before, it would happen again. Is it different now . Its different now. It may not continue to be different but right now i think were in 1997 equivalent, 98, not in 2000, 2001. The reason is if you look at companies for the most part, theres real value behind the valuation. The question is, are they slightly overvalued, maybe, but its in 2000 we got to the point where there was no value behind the valuation. Companies clearly not making money. Not just making money, not having revenue and having a billion dollar valuation. We have some of those. Do you have some in your portfolio . None that have gotten to a billion but we have a Great Company<\/a> called yikyak, the next generation social networking. What you have to do in Something Like<\/a> that as you did with facebook and others in the social space, the value is in how many users are they acquiring and how big have they gotten . In 2000 we had some that didnt have users, didnt have revenue and were a billion dollars because of the promise. I dont think weve gotten to that point. You had as many good opportunities now . More. Much more. Ignoring valuation, you know, there are more Great Companies<\/a> now than ever. And the reason is tech has a much bigger scope than ever. You know, previously, if you go through each generation of tech, if you take the main frame, how Many Companies<\/a> were there that had software for the main frame. So you go through each generation. Every generation of tech, widen the market that tech addressed, and i always found amazing in the early 2000 year people would say theres nothing more tech could do. Are you kidding its going to take over music, books, take over everything over time, and its going in that direction and i think the difference is that its not pure tech. You have to have the tech skills and other skills combined in a lot of these types of models. Are the founders any different today . You mentioned some of the young, the 20 something founders, do you see any differences . I used to have this question, what do bill gates, michael dell, ted wait and Larry Ellison<\/a> before being besides being billionaires at the age of 30 and that was none graduated college. The founders are no different. Theyre brilliant. Looking back dont have time to finish school. Looking back ten years, ten years ago you wrote the big tech score which was this would have been the bust point, right, of the bubble . It was written before the bust point. The bust point didnt sell a copy because you just got to really got to number two on the business list. Okay. And sold a few copies, but not many. Heres the thing, i was looking forward, i thought it would be forward to find a smart guy, what he predicted ten years ago, be because im living here ten years later to find out what hes got, and you recommended a number of industries [ inaudible ]. No but look, here are some of the industries you had recommended. Intelligent appliances and used the examples handspring and rim, wireless application, example avantgo. I havent thought about avantgo and intelligent search engines, ask jeeves. It would be easy to tease you about these things. Not teasing with the intro. When else do you tease a millionaire. To tease you about ask jeeves. I want to bring up the page again. Take a look at what i noticed. That is if you change the names of the companies but keep the categories the same, youre a genius. Just to that point, when i was on wall street i froze what i bought or sold in tech stocks. So i did very well because of that, because i had microsoft and dell. I never sold them until i left. As soon as i left wall street i bought apple and sold it too soon. It still did well. I think the point of the thing wasnt so much that i knew which companies, its that these were things that were going to happen and we had to start tracking which companies would leverage it. I had the wrong companies but i think everyone right. Well existed but google didnt exist you couldnt have known. Right. With a minute left here, mike, i want to ask you about ed tech, where people should be really focusing Education Technology<\/a> . Education technology is a really important point and the reason for that is, think of where were going as a marketplace. Were going more into personalization. Whats happening if in the schools . Were cutting budgets, we have hetero genius grouping instead of homogenous, which means the teacher has to teach to four levels in one class. Because of that the schools have to you have to have some way to use technology to be able to address the market. Education. Com one of our companies has come up with something called workbooks which it offers for on a subscription basis to customers, believe it or not, 60,000 teachers are now subscribers to this. If you assume they have 33 kids in a class, i use that number so that the multiple is 2 Million Students<\/a> and they print, 20workbooks a year, it would mean that the kids are exposed to 1 billion worksheets. All coming from your company. But the point is, those work sheets allow each student to get personalized assistance and thats the most important thing in education today, that arena. Michael, who was right about ask jeevess in a way, im sure is right about aztec. Thanks for being with us. My pleasure. Up next the head of one of americas Fastest Growing<\/a> toy stores says the future is brick and mortar, on press here. Welcome back to press here. Ive been reading a lot lately about the future of the american mall and how its dying and cant survive. The internet age. But i spend a lot of time driving around malls looking for a parking space. It seems to me most of the malls in Silicon Valley<\/a> are still vibrant and adding interesting new stores like marbles, a chicagobased chain that sells Brain Training<\/a> type games and management thinks the mall is the place to be. Lindsay gaskins started marbles as one of the mall kiosks and has expanded it into a chain of 33 stores, including mall of america. Thank you for being with us this morning. Is mall of america the crown jewel . The one youre always like if i cancel only get into mall of america some. It was one of our first malls, our fifth store that we opened, and its fun. Its an Amusement Park<\/a> plus a mall so a great place to be. Great traffic and people come from all over to go there. A lot more of those type centers. Mall of america was the beginning of bringing entertainment into a mall scene and theyve really gone over and above with that. Yeah, i think thats neat. Most of the people who sit in the chair tell me brick and mortar is dead. You are brick and mortar. We have an ecommerce site and we sell to our customers in all channels and a catalog business as well, but when we started the company i wanted to start with that experiential retail. I think thats whats going to win in the future and shopping is social. People like to be seen with their handbags and what they buy. Marbles is a social place for people to come and check out what is new and get their hands on the product before they buy it. I think thats where retail is going. Youll see so many new retailers that are that started in ecommerce and are now putting in a brick and mortar presence to learn from their customer real time. When doing an ecommerce site and throwing something out there, your feedback is did they click. But when you open a brick and mortar store and see the emotions of the customer and how they shop, and you talk to them real time, you can learn so much more about how to create something thats really tie mam nick and dynamic and continue to test and learn new ideas. Its interesting to see newer Ecommerce Companies<\/a> or Subscription Services<\/a> like birch box going the other direction. Do you think there are certain types of projects that are best for that experienceal kind of experience i guess . I mean, is there a particular product this works for . I think in the case where its a social activity, so a lot of the things that we sell are for the family to do together. For kids to play with their parents, grandparents to play together. When doing something socially, its not easy to do that online and choose an outfit together. Youre not wearing the same outfit. Everybody is choosing their own thing. Clothes and shoes where thats an individual experience but when purchasing something you will use in a Group Setting<\/a> its more fun to see it in a Group Setting<\/a> as youre taking a look at it. I would say products like games and activities, those work well in a brick and mortar setting. Kind of the sunglasses and all those like highend fashion, also works very well in brick and mortar because people want to be seen buying it. People want to see the games and know they cab play them, i think, theyre not too dumb for them. Right. Everyone has a brain. Anything in our store can be used by anyone with a brain. The idea that stores dont have, you know, the interactivity they should is the problem why some stores are failing. Our aim is we brand coaches in the store to show you how the products work. I wanted to ask you about the work force and im going to be specific to Silicon Valley<\/a>, but it may be true in other regions of the United States<\/a> and that is, the tightening of the labor force, i mean in order to get a good salesperson, whos also intelligent and understands how these intelligent games work and then can sell them to families, thats a really skilled retail operator. You just opened some San Francisco<\/a> and Silicon Valley<\/a> stores. Were you able to find that work force im presuming minimum wage . Better than minimum wage. A premium. The brand is so appeal, marble the brain store, not just a retail Sales Associate<\/a> youre a brain coach, getting to play with games while youre in our store. Theres something that differentiates us against other retail jobs. And with the economy how it had been we started in 2008, and then where there were a lot of people that were looking for extra work. We found weve attracted great talent and growths also helps. Having possibilities for our Retail Associates<\/a> to grow into the store manager role, move into the headquarters, were getting a lot of the great talent because they see whats ahead of them and what were doing with the brand and want to be a part of it. Youre expanding quickly. Wheres the fund coming . When you go in and pitch the company were a brick and mortar. Yeah. Weve only pitch it where the brand fits in the solution. Not just a brick and mortar retailer. We have an ecommerce, produce our own products. Were trying to be the leader in Brain Fitness<\/a> across the country and we have a brick and mortar presence to learn from our customers what products we should produce and present to the customer. We have funding the whole time, from the beginning venture backed. Ive pitched this business to hundreds of people. We got a good investment from two groups helping us grow to the next phase of the business. Are you targeted to different parts of the brain, the cognitive, the memory, thats fascinating . Exactly. We separate the store into cognitive functions. Critical thinking section, word skills, memory, coordination and visual perception and put products in there, tested by Brain Health Experts<\/a> to tell us which category they should go into and then out to try in the store so you can have an exprns with them, work with a brain coach to talk about how to use it. If you have brain concerns like autism or cognitive decline talk to them and well give you suggestions. Were not doctors, were not trying to be a physician to you, but we will say, weve had other customers come in and try this product for adhd and had very good success with their child using it in the classroom to Pay Attention<\/a> to the teacher. We are giving ideas of how our products can be used to help with brain concerns. And the little bb 8 droid yeah. How does that help my brain . What part of the brain does that the idea the product the fun part. Rolling robot for people not familiar. We carry the product early, so we carried their first product spearo a robotic ball to learn how to do basic programming and turned it into a lot of learning experiences. The bb 8 is a hot toy, yes, and we carry it and were one of the few people to have it in our stores. Were excited to have it. Is that your best sell smer. It will be this season. Lindsay gaskins, i have to go to commercial break. Im glad you admitted its your hot toy. All these fascinating brain things and this is really hot. Lindsay gaskins with marbles, thanks for being with us. Thank you. We will Exchange Words<\/a> with our favorite lexicographer, go ahead, look it up in the dictionary and meet you back here when press here continues. Welcome back to press here. Theres an effort online to create the worlds biggest dictionary, bigger than anything thats been attempted by webster or oxford. The effort led by a nonprofit called the word knicks society wants to add a million never before defined words to the dictionary, a million. The head of the word society says, quote, we believe that every word of the english language deserves to be lookupable. Lookupable. Erin mckean were quoting, lookupable is not a word and i looked in the dictionary and it was not lookupable. Why are you a lexicographer using the word lookupable. You understood it, didnt you . I did understand it. Can you think of a better way to save able to be looked up . No, but isnt that the idea that there are words that are in the dictionary and those are words and then words that are not words . Is that your definition of a word, you understand what it means . Yes. If its spoken by a native speaker and intended to be what it is, so its not an error or a typo or misunderstanding, if its intentional its a word. English is great. Its english is a shared dilution de delusion we have. Lots of people believe if its not in the dictionary its not a word. Purists. Well trying to point out to my viewers, you were the editor in chief of what the Oxford English<\/a> american Oxford English<\/a> dictionary. The oxford american dictionary. I mean you come from if youre not a purist yourself you come from a line of puritans. Yes, my buckle shoes are amazing. Most dictionary editors are more about oh, were reporting the language, how people use it. And the onlyp are that these hundreds of thousands, Million Words<\/a> are not in dictionaries, it takes a long time to write definitions and paper is really small. Think of most dictionaries likes the 7eleven of english. It has the essentials what you need, run in, get something, go out, but its not comprehensive. Its not exhaustive. How many more words would word nick have than the oxford. Ten times as many words but we dont have good examples for all of them and so what were trying to find is what we call free range examples. We call them freds. Free range looking for something in the wild. Lots of journalists you probably read thousands of these sentences in your lifetime, writing about something new they often have to define new terminology for their readers and define things in passing. There was a this great article a couple weeks ago about how the Pacific Northwest<\/a> is in trouble ifs theres an earthquake and a followup article about what you can do and the journalist Katherine Schultz<\/a> i think her name is used the word seiche. Its a complicated technical term but its a tidal wave in a lake and thats exactly what she said, right. So shes right as an aside. These words happen all the time. One of my favorite new words the word echoborg. How people interact with robots is it a machine or the tone of voice and the words they use that make it weird to interact, talk to a robot. They have these volunteers be echoborgs, a mike in your ear like now and a robot, a programmer is telling them what to say and they would say what the program told them to say. And theyre called echoborgs . Are most new words a combination of words. English is like the biggest set of lego you can imagine. Take any two parts and shove them together. More than german . German lego pieces are very well machines. Run like an au i ddi. Its not like wikipedia, right, the way youre going about it or is it . How are you building your data base . We just look for these sentences that people have already written explaining words. They didnt look how . Is it spiedering . We are crawling and taking nominations. Okay. And what we do is we sit and we all also have using lookup data since 2009. We know every word ever looked up on wordnik and whether or not theres a traditional definition for it and weve had tens of millions of strings looked up. But youve got a kickstarter youre trying to raise money to fund this. What is it youre funding . Paying people to look things up . For servers to go out and crawl all these news items. Were paying for servers. No people will be harmed in the kickstarter. Were paying for servers and also paying for some Great Machine<\/a> learning consultsents. Lots of examples of the free range definitions, the sentences, and we will use those as a training set to build a program to go out and find more. Okay. Whats your favorite word . Oh. I know, i know. He knows it. Her favorite word shes been on before. Its airnashious. Its erin. Ill let you do the definition. Its a wonderful word used be used more often, it means [ inaudible ] like a hedge whoing. Volpine like a fox. And since talking about it, lots of people have started giving me hedge hog things. Using it if my next article. With less than a minute left adopt words, Craig Newmark<\/a> the founder of craigs list adopted a word. Craig adopted the word nerd and adopted the word nerd forever. You cant get it. Hes got it. He is representing for nerds for all time. And yes, so you can adopt a word for our kick starter, a name and link to your twitter or your website for a year and how much you love that piece of the language. Erin, my favorite lexicographer. Thank you for being here from wordnik. Thank you. Press here will be back in just a minute. Thats our show for this week. Thanks to my guests, mike kwatinetz, blogged sound bites two, bites with a y, best just to google it. Lindsay gaskins of marbles as well and want to help erin document the words in english find and fund it on kicks starter. Were available on i tunes, search press here in the podcast section. Im scott mcgrew. Thank you for making us part of your sunday morning. Press here is sponsored in part by comunidad del valle. Im damian trujillo, and today were gonna go back to our tour of the cesar chavez compound in Nuestra Senora<\/a> de la paz in keene county, as we kick off hispanic heritage month here on your comunidad del valle. [music] male announcer nbc bay area presents comunidad del valle, with damian trujillo. Damian we begin today with an organization thats been helping this community for decades. Were talkin about the American Gi Forum<\/a>. With me is esau herrera, who is a member of the Great Organization<\/a> of old number one, verdad . Esau herrera yes, old number one. Damian now, then, tell us a little bit about the American Gi Forum<\/a>, maybe for those folks who might not be aware of the accomplishments and the organization itself. Esau the American Gi Forum<\/a> is a familyoriented organization of latino military veterans, men and women who have served their county and who have made","publisher":{"@type":"Organization","name":"archive.org","logo":{"@type":"ImageObject","width":"800","height":"600","url":"\/\/ia801202.us.archive.org\/32\/items\/KNTV_20150920_160000_Press_Here\/KNTV_20150920_160000_Press_Here.thumbs\/KNTV_20150920_160000_Press_Here_000001.jpg"}},"autauthor":{"@type":"Organization"},"author":{"sameAs":"archive.org","name":"archive.org"}}],"coverageEndTime":"20240623T12:35:10+00:00"}