>> in a good way, in a good way. >> reporter: michael says it all began after our story featuring "dads on duty," a group of about 40 dads who roamed the campus of southwood high school in shreveport, louisianna. >> plagued with violence ... >> reporter: the man showed up with the school's blessing after a rah of fights that saw 23 students arrested, and the kids say there hasn't been another incident since. >> we stopped fighting. people started going to class. >> reporter: how could that be? >> you ever heard of a look. >> reporter: a look? dad looks. >> make it to class, my son. >> reporter: and dad jokes ( laughs ). >> reporter: the men say that's all it took to turn things around. >> nothing is more important than being a father. >> so just to be here makes a big difference. >> reporter: do you think you stumbled on to something here? >> absolutely. >> i think absolutely. >> absolute. >> yeah. >> reporter: boy, did they. >> good morning! >> reporter: the story went viral. it has now been viewed more than 50 million times on social