a woman. you know? it was definitely a men's world, totally. never done this for validation of others. i do it for my community, but i also do it because it feeds my soul. and committed to the process and my purpose. >> another important american brandon hip-hop is tommy hill figure. snoop dogg is really excited by the brand, and so they gave him clothing. he wore this piece on snl in 1984. >> a very important moment for tommy jeans. because at that critical moment, the saw tremendous uptick in sales. that is direct correlation between the power of hip-hop and artist, in the brands. >> people like tommy hill figure, some of those early mainstream brands that started to embrace hip-hop culture.