fubu, cross colors, and they were the kids that were watching and seeing what was going on. they saw a certain denim style, the need to wear your denim a certain, way fit over timberline's. the kind of jackets they were wearing, the way they were wearing the hat. to be in those spaces, to grow up in those neighborhoods, in those communities, and then to build the fashion to serve a young hip-hop world that was about to take over things, it was really powerful. it is entrepreneurship in its purest form. >> carl and april, you to have known each other for a very long. time where we sit, today you look back over the past decades, to where you are now, where the music, is the fashion, what do you think? what do you make of this journey we've been on? >> i think the journey has been amazing for everyone. to turn tables and microphone changed all of our lifestyles. ginger, lives give us something that we gave our own, they could go either dead design