right now an nbc news exclusive. you probably know right now that you can't always believe what you read on the internet, but you really have to question what you see there as well. so called deep fix are looking more and more real and posing questions of the consequences of the technology. here's nbc's jacob soboroff. >> reporter: hey, allison, you've probably seen those tiktok videos that look a whole lot like tom cruise showing us the days in his life trying on clothes, eating dinner. they're captivating. this man told us about what he created and how if it ends up in the wrong hands could have consequences. >> all along, tom cruise has been posting pictures appearing to show the different side of the oscar-nominated actor. >> people are surprised i'm a dave matthews guy. >> reporter: believe it or not, that is most likely not tom