Lets take a look at the numbers. The new total of positive reported tests since yesterday, 11,458. The previous high was set earlier this week on thursday. Thats about 1300 more cases than the previous high. Testing was also up. About 65,000 tests yesterday. But researchers look at that Positivity Rate and, again, yesterday they saw about 14 of all tests coming back as positive. Thats a number that troubles scientists when they want to see that number at 5 or lower generally. They reported 18 more deaths yesterday. Far down from the day before so thats a good trend, day over day, however, over the past couple weeks deaths and hospitalizations have also been trending up. So some concerning news in the state of florida, florida now at 190,000 total cases or a little more than that making it the third highest state in the nation for number of positive tests behind california and new york. There have been many democratic lawmakers here in florida calling for the government, governor to put in a mandatory mask order. So far florida doesnt have that and the governor says hes not going to do that but as you travel around Central Florida and the orlando area, many municipalities and counties have put in their own mask orders and so when youre out and about running errands you do see a lot of people now over the past week or so, a lot more Wearing Masks. South florida, theyve closed many of the beaches to try to avoid large gatherings over the fourth of july weekend but just about 60 miles to the east of here, new smyrna, daytona beach, august of those beaches are open. A lot of Public Health officials here are not so much worried about people being outside on the beach. They can space themselves out. Theyre worried about people being indoors, shopping, going to gatherings, having parties, things of that nature. As for restaurants and bars, the governor did reclose bars in the last week or so. They were open for about three weeks. Restaurants still indoor dine something allowed at about 50 capacity, so as this Holiday Weekend goes along, scientists are going to be keeping an eye here as these cases keep going up. Obviously theyre worried about the numbers and the new number going up, the number of cases, but the governor would argue that its mostly younger people who are testing positive. The problem is, if those younger people mingle with people who have underlying conditions, we could start to see deaths really take off in the next few weeks so thats certainly what theyll be watching for here in florida, alex. Absolutely. This being a family Holiday Weekend for so many so its like one step forward, one step back. There in florida, chris pallone, thank you so much. The pandemic, meanwhile, is showing zero signs of slowing down, the number of new cases topping 50,000. This for the third day in a row on friday and at least five states, alabama, alaska, kansas, North Carolina and South Carolina all reporting a Record Number of infections in a single day. Lets give you a live look at myrtle beach where the beaches are expected to be pretty packed today and those expectations holding true. The mayor of myrtle beach saying they expect over 100,000 tourists this Holiday Weekend. All this comes as cases are on the rise in South Carolina, myrtle beach, by the way, has become a coronavirus hot spot. A new warning today about the spread of coronavirus from former cdc director tom frieden tweeting, bottom line, its worse, will continue to get worse and will take months to improve substantially. Were going in the wrong direction fast. Another member of team trump has coronavirus. Kimberly guilfoyle tested positive while in south dakota yesterday. Donald trump jr. Who is dating guilfoyle tested negative. Neither of the two traveled with the president on air force one to yesterdays fourth of july event at mt. Rushmore. In North Carolina thousands are hitting the beaches and officials reported another daily record in coronavirus cases and the Halftime Report as of yesterday, lets go to nbcs amanda golden in corolla, North Carolina. What are you seeing and hearing there, a lot of people on the beach. Reporter absolutely. As you can see the beaches here are packed in corolla. This is a community in the outer banks in North Carolina, that does draw more family, tending to be a bit more about cottages and beach rentals but Main Attraction is the beach. Its just absolutely flooded here and the officials that ive spoken with in the outer banks are predicting this to be the best summer yet for them. Theyve been saying that theyre expecting over 300,000 people both this week and next week on either side of the fourth of july holiday that falls on a saturday this year to come out and enjoy all that they have to offer here in corolla and k currituck county. Theyre excited about people coming out but there is shrink of increased spikes. Weve seen that with other communities especially beach communities throughout the country and while this area does typically draw families that group together, they still want to make sure its safe and a very positive experience to move forward and not see these kind of spikes happening throughout the country so in speaking with some of the local Business Leaders here, theyre thrilled about the turnout theyre seeing that people can come on out but worried about what it could mean moving forward. Take a listen. Theres obviously a little worry, you know, and were starting to see a spike in cases, we havent necessarily seen it here which i think is a good sign but i mean theres people everywhere right now and, again, this is the busiest in all my years here, it was an internal struggle going how do we survive especially as a seasonal business, a Seasonal Community without a season . And i think that was a really scary, scary thing. Its good to see people back here. Super exciting to have folks back here. Thats what we wanted all along. Reporter so, alex, as weve seen from the maced beaches, ive talked to people who came from new york, new jersey, pennsylvania, maryland, virginia, d. C. , all coming out here and keep in mind, no International Travel happening so for folks cooped up this seemed like the best option and were seeing that influx around the fourth of july holiday. When officials tell me when i ask if we do start to see spikes what is the plan in place and they just told me they would reevaluate and move one step at a time. How many are Wearing Masks you can see there on the beach like you are . Reporter alex, i havent seen anyone Wearing Masks on the beach. Keep in mind North Carolinas governor does have a mask mandate for the state but its for when youre in public spaces when you cant socially distance. Folks are trying to socially distance and be in the sun but this is a crowded beam and i havent seen any masks here. I was going to say at least we see the wind blowing as we check out the photos. Maybe that helps. Meantime, the president is getting ready to host a fourth of july party both at the white house and on the National Mall tonight. Despite objections from the d. C. Bhai and Public Health officials, nbcs monica alba at the white house for us. Monica, with a good day to you and happy fourth. What are the plans for tonight . Reporter happy fourth, alex. A lot of fanfare and fireworks expected here in the district tonight. This is all a part of the salute to America Program that the president and first lady will be hosting from the south lawn of the white house. But that also comes as on the National Mall the department of interior is preparing for as many as 300,000 people to gather to watch both a flyover and those fireworks later in the evening. It will be similar to what we saw last year with the president there at the Lincoln Memorial but the major difference is that were in the middle of that continued Health Crisis and pandemic so the d. C. Mayor is offering face coverings to anybody who gathers while warning if you can stay at home we would prefer that. Now, here at the white house, thousands are also expected on the south lawn. They will attempt to be socially distanced. They will be providing sanitizer and face masks but, again, those are not necessarily required. Its up to each individual whether they wear them or not and it comes as just last night we saw all of those people at mt. Rushmore who were not socially distanced. Very few of whom were Wearing Masks. As we learned before the president took to the podium that another member of his inner circle tested positive for the virus. Kimberly guilfoyle, who is dating donald trump jr. And is a Senior Trump Campaign official tested positive in south dakota. She and trump jr. Were both supposed to be at that vent, never went to the site because of the test results and now were told theyll be driving back to the east coast so they dont have to interact with anybody, alex but its the latest example this continues to plague not just thousands, millions of americans but even the president s own family here, alex. Wow, thats going to be an interesting car trip back to d. C. Look, theres been several months of mixed messages on the coronavirus pandemic. The white house, though, as you know settled on a new one. Here it is. Learn to live with it. Whats behind this . Reporter yeah, remember at the start of this, ail leshgs, you had the president saying we hope to be back open and church pews filled by easter then he said he hoped it would be largely behind us by memorial day. You had Jared Kushner predicting the country would be in his words rocking by july. Look at where we are. None of those things apply here and so instead the white house is realizing they need a new message which is that the virus will continue to be with us much through november and the general election so the new guidance to americans is going to be heres how you can learn to live with it. They have said for months now they wont shut the country down again. They dont want to limit the economy again so they need to propose new things to give people hope that may come in the form of therapeutics or new studies that are encouraging but as this virus continues to rage on those numbers are astounding out of florida. Its quite remarkable that the white house is going to be giving a message of, hey, you just have to learn to accept it. Thats what we expect to see from them in the next week and the task force has started to do more briefings and meeting continually throughout but more behind closed doors. We can expect them to continue do that notably away from the hou white house in the last week. Ill ask a doctor about all you said. Thanks so much. Joining me is msnbc medical contributor dr. Kavita patel. The message from the white house, we need to learn to live with it, right . A message that conflicts with the president s previous statements that said this virus would just go away. Whats your reaction to all this . Well, alex, happy fourth to you as well and honestly its just sickening because this is not about living with it because we couldnt do anything more. Weve done Everything Possible to limit the spread of the virus. This is a message of blatant ignorance of the facts in front of them and i honestly feel for many of the americans who are either infected, do not realize they are contracting the coronavirus or have loved ones who have died and people in the hospital, so my message to anybody listening is that theres so much we can do before we have to accept what our countrys leader has been telling us to do and we can prevent many of those cases and many of these deaths. Look, i try to get inside the Administration Every once in a while and figure out what theyre trying to do. I now thats a good luck with that, alex, but is learn to live with it a dangerous message or might it reflect the reality of covid19 and now admitting, hey, this is a longterm threat . I think that its from the white house its been a dangerous message because it is in the absence of all the things that we can do to prevent the virus to, your point, having masks, social distancing, physical spaces, offering Businesses Solutions to stay open but not have to lay off all their workers including realizing that Economic Security comes from people feeling like their health is actually secure. Your insight is correct that there is an aspect of this virus that has been with us and we have had to struggle with what to do every day and in that respect, we are all living with it but i think the problem i have with the message from on high is that its truly all by itself, its just going to be here, period, when what the message is from all of us is really that the virus is here, but here are all the ways that you, your family and your loved ones can try to protect yourselves and, look, dont just do as we say, we will model this behavior for you. That is really the full message the country needs to hear. That modeling not happening certainly from the top. We looked at the New York Times report that said five states set single day case records yesterday. That being alabama, alaska, kansas, North Carolina and South Carolina. Death rates, though, they are trending down. So, dr. Patel, is this a bad news good news assessment . Does this downward trend mean that doctors, health care experts, they figured out how to better treat this virus . Thats absolutely a part of it and also the fact is that a great proportion of these new cases are generally in younger people who dont necessarily result in a trip to the hospital or in deaths but youre right, ill give you a contrast statistic, three months ago if you were admitted to the icu with covid you only had about a one in five chance of coming out alive. Weve almost completely reversed that and if you go into an icu, you have a very high chance of being discharged from the hospital. So medical professionals have made incredible progress, that is something for americans to realize, that if we can do our part now, we are helping to get more time where we can see that progress develop as quickly as possible. Okay. Dr. Kavita patel, very sage words as always. Meantime, in washington, d. C. , several organized protests for Racial Justice are descending on the Nations Capital. Activists who staged an overnight sitin also plan to stay there all day offering quite a split screen from President Trumps planned july 4th celebration. Nbcs julia gesture is at the black lives matter plaza where more protesters are expected to join so i see theres some action there. Tell us whats happening. Reporter yeah, alex, so as you mentioned, demonstrators sat in overnight protesting for black lives matter. This is the d. C. Budget focus honing in on d. C. To defund the police. The police are here with a very strong presence and asked the demonstrators to clear away tents from overnight. They are still here and plan to stay here all day. Meanwhile, there are several demonstrations going on throughout this city from a Supreme Court eighthour sitin representing the eight times that Breonna Taylor was shot by police to various marches that are coming through and congregating here at the plaza throughout the day. Now, as far as security goes, as i mentioned, security will be here to monitor the situation and d. C. National guard confirmed to nbc news it is providing resources as it has in previous years on the fourth of july, however, this year they did increase the force because they are expecting upwards of thousands of protesters to come through here for black lives matter protests. Okay, julia, im going to admit to having a little built of trouble hearing you and that may have translated to our viewers as well. But that having been said i appreciate. We can see where you are and get the gist of it. Hope to see you in the next hour maybe with the microphone closer or directionally placed better. Youll figure it out. Thank you so much. It was supposed to be a Holiday Celebration but Nuclear ReactorNew York Stock Exchange calls President Trumps mt. Rushmore speech divisive and ominous. The implications of his address next. Businesses are starting to bounce back. But what if you could do better than that . Like adapt. Discover. Deliver, in new ways, to new customers. What if you could come back stronger . Faster. Better. At comcast business, we want to help you not just bounce back, but bounce forward. And now, with one of our best offers ever, were committed to helping you do just that. Get a powerful and reliable internet and voice solution for only 29. 95 a month for three months. Call or go online today. President trump warning about coronavirus and wildfires and had a celebration last night at mt. Rushmore speaking to a packed crowd at the National Monument delivering a divisive stance in the ongoing culture wars. My colleague cal perry is joining us from keystone, south dakota, on this holiday. Youre close to mt. Rushmore where the people were protesting the president s event. Describe what happened around yesterdays event, cal. Reporter so this is one of the two roads that leads to where the president was speaking and we saw some of the native tribes specifically lakota nation protesting. It was fairly pe