Trixie Mattel saves oldest Wisconsin LGBT bar with ownership stake Sat. February 13, 2021 10:04 AM by Gerald Farinas Milwaukee, Wis. - RuPaul's Drag Race star Trixie Mattel is saving Wisconsin's oldest LGBT bar, This Is It!, purchasing an ownership stake. Brian Firkus, who plays Trixie, describes the historic drag queen haunt as “ Cheers in Milwaukee.” The bar was almost a casualty of COVID-19 mitigation. Firkus's Trixie Mattel was listed as the fourth most powerful drag queen in America by New York magazine—after breaking out as a national hit in 2015 then winning Drag Race All Stars in 2018. He is hoping that his drag persona's fame will make the 53-year-old bar a destination for Trixie fans, drag fans, and the larger LGBT community.