Twitch are yet to officially acknowledge the existence of the Brand Safety Score, though they did respond to Tayari’s tweet saying “we’re exploring ways to make sure ads are appropriately matched to the right communities on Twitch, looking at a number of different factors. Nothing has launched yet, and no personal information was shared.” Hey tayari, we’re exploring ways to make sure ads are appropriately matched to the right communities on Twitch, looking at a number of different factors. Nothing has launched yet, and no personal information was shared. Twitch did offer a comment to “We are exploring ways to improve the experience on Twitch for viewers and creators, including efforts to better match the appropriate ads to the right communities. User privacy is critical on Twitch, and, as we refine this process, we will not pursue plans that compromise that priority. Nothing has launched yet, no personal information was shared, and we will keep our community informed of any updates along the way.”