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UK Regulators Unite Against Big Tech; Twitch May be Trialling Brand Safety Tool


In today’s ExchangeWire news digest: three of the UK’s top watchdogs have joined forces to tighten digital and online services regulation; streaming platform Twitch is believed to be trialling a new tool to help match advertisers with suitable partners; and the eSports and games streaming industry is expected to grow to USD $3.5bn in value by 2025.
 
UK regulators join forces against Big Tech
Three of the UK’s biggest consumer and industry authorities have joined forces to take on Big Tech collectively. United under the Digital Regulation Cooperation Forum (DCRF), Ofcom, the Competition and Markets Authority (CMA), and the Information Commissioner’s Office (ICO) have revealed their first annual plan for implementing new regulation across digital and online services. ....

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Twitch could be introducing a Brand Safety Score to vet streamers


Twitch are yet to officially acknowledge the existence of the Brand Safety Score, though they did respond to Tayari’s tweet saying “we’re exploring ways to make sure ads are appropriately matched to the right communities on Twitch, looking at a number of different factors. Nothing has launched yet, and no personal information was shared.”
Hey tayari, we’re exploring ways to make sure ads are appropriately matched to the right communities on Twitch, looking at a number of different factors. Nothing has launched yet, and no personal information was shared.
Twitch did offer a comment to
“We are exploring ways to improve the experience on Twitch for viewers and creators, including efforts to better match the appropriate ads to the right communities. User privacy is critical on Twitch, and, as we refine this process, we will not pursue plans that compromise that priority. Nothing has launched yet, no personal information was shared, and we will keep our communi ....

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Twitch 'Brand Safety Score' Leak: Streamer Rank to Determine Ad Partners, Placement in Videos


9 March 2021, 11:24 pm EST By
Twitch was discovered in a recent leak that details how it would be setting up a scoring system that would rank streamers of their performance and history, to determine their advertisement placements and partners. The merit and demerit system would focus on the suspension history greatly, as it aims to determine streamer behavior and etiquette.
(Photo : ELLA DON/Unsplash)
Twitch
The new Twitch scoring system is called the Brand Safety Score, and it would determine how a streamer would be given advertisements, based on the platform s regulation of the money-generating method. If this system continues, streamers and content creators would have to watch their videos more often and avoid violating Twitch s community guidelines.  ....

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