73% of small businesses consider social media to be their most successful marketing channel. Digital marketing experts like Tina Fleming, brand strategist at digital marketing agency Designzillas, believes a CRM is an essential part of any business's marketing strategy. "Conducting email marketing without a CRM is a mistake, plain and simple. You are leaving money on the table if you're not using a real CRM," Fleming said. SEO And Video Marketing Budgets Will Be Cut In 2021 Some small businesses are shying away from SEO and video marketing in their digital marketing plans. Currently, 19% of small businesses plan on decreasing their investments in video marketing, and only 10% of small businesses intend to invest more in SEO this year.