UAE makes full-on effort to preserve Arabic 18 Jan 2021 Sheikh Mohammed during a cultural event at the Louvre Abu Dhabi. File/Wam In the UAE, love for Arabic is alive and well, and not just among those who are Arabs. Those who do not speak the language have also taken a liking to it. In this respect, it is noteworthy that the Arabic Language Academy in Sharjah (ALA)’s Arabic Language Centre is doing a wonderful job of promoting the language among non-native speakers from across the world. Through concerted efforts to promote Arabic among non-Arabs, the Academy seeks to position Arabic as a global language and emphasise its instrumental role in furthering the emirate’s cultural project.