Uber launched car rentals in its app nationwide Wednesday, and will launch a valet service next month in DC to drive them to customers.
The car rental program, called Uber Rent, will offer in-app bookings from brands like Avis and Hertz, according to Uber.
Prices will be set by the rental companies, Uber said, and it will take a cut of the bookings, similar to how traveling booking sites operate.
There has been a shortage of rentals cars in the US after rental companies sold off much of their idle fleets early in the Covid-19 pandemic.
Uber believes it can attract customers to reserve rentals cars with it by streamlining the experience with a decluttered look following feedback from user testing. It also said it will initially offer a 10% rebate on all bookings with Uber Cash, money that can be spent on Uber's app for other purchases. The company didn't say how long the 10% discount will last for.