BW Businessworld Udaan Inks Pan-India Distribution Partnership With Hummel These brands are leveraging Udaan's pan-India distribution network to reach out to over three million users with an everyday delivery cycle across 900 cities covering more than 12,000 pin codes. Udaan also provides marketing and sales support. Photo Credit : Business-to-business (B2B) e-commerce platform Udaan on Monday said it has signed a pan-India distribution partnership with Danish sportstyle brand, hummel. As part of this partnership, hummel will leverage Udaan’s vast distribution network to offer its range of products across the length and breadth of the country, a statement said. Founded in 1923, hummel is one of the oldest sportswear brands in the business with roots in football and handball, and has previously been worn by iconic football teams such as Real Madrid, Tottenham Hotspur, Aston Villa, Benfica and the Denmark national team.