UEFA is launching a public awareness campaign – ‘Cleaner Air, Better Game’ – during the European Under-21 Championship that will take place in Hungary and Slovenia to highlight the growing threat to public health of air pollution, which annually claims more than 8 million lives around the world. During the group (24–31 March) and knockout (31 May – 6 June) stages, UEFA will lead a range of pilot initiatives that underline its commitment to making the championships a carbon-neutral event. Among these initiatives, a dedicated Count Us In platform will invite the European football community to commit to small lifestyle changes to help improve air quality: walking or cycling more, moderating domestic heating or reducing food wastage. Each pledge will be added to a counter that converts commitments into real-life carbon savings.