Unify Collaborates with Experian to Improve Mortgage Refinance and Purchase Lead Quality Paired with Unify's proprietary mortgage inquiry alerts, the integration enters the next frontier of data-driven lead generation and management News provided by Share this article Share this article TAMPA, Fla., April 8, 2021 /PRNewswire/ -- Unify, a full suite mortgage-specific Business Growth Platform, is working with Experian ® to create an industry-leading mortgage lead qualification engine. This collaboration combines the power of technology and data to provide a robust native mortgage solution to manage leads. By using Experian's PowerCurve ® decisioning solution available through Unify, lenders can make more informed, real-time decisions. It's a streamlined process that helps financial institutions gain flexible access to more data and advanced analytics. When a customer applies to get prequalified through Unify, a soft credit inquiry is performed, which does not impact the consumer's credit score.