University of Florida attempting to grow âwhite strawberriesâ in Sunshine State By FOX 13 News staff Published FOX 13's Charley Belcher reports BALM, Fla. - It’s strawberry season in Florida, and farmers have been picking and selling those red, delicious fruits. But meanwhile, in Hillsborough County, scientists are trying to successfully grow a different kind of berry – an all-white strawberry. The scientists and researchers at University of Florida’s Institute of Food and Agricultural Sciences Gulf Coast Research and Education Center are always trying to make crops in Florida better. This time, they are not only working on strong, juicy varieties of strawberries but they are working on producing the white strawberry, which is also known as the pineberry.