Univision celebrates 21st as primetime Spanish-language lead

Univision celebrates 21st as primetime Spanish-language leader


| 18 February 2021
Driven by a special airing of the programme Enamorándonos (Falling In Love) that took the US Hispanic network ahead of rival NBC in the time period on Sunday night with adults 18-49 and adults 18-34, Univision has marked up primetime leadership for the 21st consecutive week during the current 2020/2021 season across all key demos.
In addition to outgunning NBC in the week of 8 February to 14 February 2021, Univision also revealed Nielsen ratings data showing that it had outperformed Telemundo among total viewers 2+ (a 27% advantage), adults 18-49 (+5%) and all adults 18-34 (+7%).
For the second consecutive Saturday, Univision beat fox’s Spanish output for the entire night among adults 18-49 and adults 18-34 with live coverage of popular Mexican football league the Liga MX. Univision also finished ahead of CBS on Saturday night with Adults 18-34. The fútbol matchup of América vs. Queretaro delivered an average audience of 832,000 total viewers 2+, 422,000 adults 18-49 and 175,000 adults 18-34. Univision delivered double to triple-digit week-to-week audience gains in the 9:30 p.m. to 12 a.m. ET time slot among total viewers 2+ (+49%), adults 18-49 (+78%), and adults 18-34 (+104%) as well as year-over-year audience gains among total viewers 2+ (+38%), adults 18-49 (+33%) and adults 18-34 (+20%).

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