Over 60 ministers of tourism and private sector leaders gathered on 7 November in London for the UNWTO / WTM Ministers’ Summit on ‘overtourism’. Moderated by CNN International’s Max Foster, the Summit concluded on the need for the tourism sector to engage more and better with local communities. Community engagement, communication, congestion management, adequate planning and product diversification were highlighted as key aspects in dealing with ‘overtourism’. Taleb Rifai, Secretary-General of the World Tourism Organization (UNWTO), said opening the Summit: “growth is not the enemy; numbers are not the enemy; the key is to manage the growth sustainably, responsibly and intelligently and use the power of growth to our advantage”.