USDA hopes to increase dairy consumption through SNAP incentive program USDA hopes to increase dairy consumption through SNAP incentive program By Brittany Michaleson | April 20, 2021 at 8:14 PM CDT - Updated April 20 at 8:14 PM LUBBOCK, Texas (KCBD) - The United States Department of Agriculture is starting a pilot program to increase dairy consumption, helping farmers and SNAP participants to pick healthy choices off the shelf. It’s partnering with the Baylor Collaborative on Hunger and Poverty, to implement “Add Milk!”. “With the kind of falling of milk consumption and purchasing, how can we help the producers? But also, how can we put milk in the diets of those who need it the most?” Keith Timmer, regional manager for the Lubbock location, asked.