Using a Business Name Generator to Name Your Business 2 months ago What do Subway, the WWE, and Twitter all have in common? They’ve all changed their business name. In 1968, Subway was known as Pete’s Super Submarines. Their name was often misheard as “pizza submarine,” giving customers a false impression about food sold there. In 2006, Twitter followed the short-lived vowel-cropping trend and used the name “Twttr.” Had they not changed, their name would be a symbol of a bygone era. Then there’s also the age old debate of leaving off the .com. What’s in a Business name?