The most common reasons people say they're hesitant to get the COVID vaccine are safety concerns, mistrust in institutions, people who only believe in natural healing, medical freedom groups, and conspiracy theories. “We're using that same language to generate pro-vaccine messaging that will come up whenever people do specific kinds of searches,” said Dr. Goyal. Dr. Goyal said whatever the reason, shaming someone is not the way to change their mind. “We really take seriously the idea that we respect the kind of reasons that people are hesitant, even if we don't agree with them.” Giving someone the space to have questions or voice their concerns is one of the main goals of Boost Oregon, a non-profit dedicated to helping families make decisions about vaccines based on science.