Vaccines may embolden hotels and airlines to raise prices Pent-up vacation demand could also mean the end of deep discounts and lavish perks for travelers. After months of deep discounts — with airlines dangling fares such as $21 from New York to Florida — prices are set to make up at least part of the ground they lost.(Ben Torres / Special Contributor) The arrival of coronavirus vaccines has the U.S. travel industry preparing for a rebound in demand following a historically terrible year. After months of deep discounts — with hotels offering lavish perks and airlines dangling fares such as $21 from New York to Florida — prices are set to make up at least part of the ground they lost.