Photo courtesy of Vaughan’s Horticulture. Vaughan’s Horticulture announces the passing of Matt Willoughby Willoughby, 45, was a sales representative for the Carolinas and Tennessee, and a member of the company’s key account team. Vaughan’s Horticulture has announced the sudden passing of Matt Willoughby, 45, a sales representative for the Carolinas and Tennessee, and a member of the company’s key account team. A kind and loyal friend to many, Matt grew up in the horticulture industry. As an Alabama native, he learned at an early age by working in his father’s greenhouses and retail garden center. Matt earned his B.S. degree in Ornamental Horticulture from Mississippi State University. He then worked for leading industry growers like Layman and Hines Horticulture where his responsibilities included sales among other things.