HP broke new ground last year when it launched Amplify Impact, an "industry-first" partner assessment, resource and training programme based around environmental and social sustainability. Although the scheme - which had its UK debut last month - is voluntary, HP hopes half of its global partners sign up to it by 2025, with HP COO Christoph Schell stressing it is time for the IT industry "to take bold actions". Channel veteran Phil Clark - who is now pioneering a sustainability index for MSPs - is among those who expect vendors to play an increasingly pivotal role in driving sustainable behaviour in the channel.