Viva Fresh Open returns next month Like many annual events over the past twelve months, the Viva Fresh Open paused in 2020 while the world coped with the pandemic. But now, the tournament resurfaces in Dallas as the industry gathers at the first in-person produce expo in more than a year. Presented by BEBO Distributing, Inc. & Wonderful Citrus, the Sixth Annual Viva Fresh Open will be held at Cowboys Golf Club, the only NFL-themed golf club in the world, on March 26th. The course was designed by award-winning architect Jeff Brauer and is one of the region's only all-inclusive world-class resort golf properties, in partnership with the Gaylord Texan Resort and Convention Center.