Hires, Wins & Business 1 Add to collection Adriano Lombardi and Pedro Mayorga will lead the creative department VMLY&R COMMERCE Mexico today announces the arrival of Adriano Lombardi who, together with Pedro Mayorga, will lead the creative department. "Adriano's experience within WPP is invaluable to VMLY&R COMMERCE. Having worked with him for four years gave me the opportunity to see first-hand his expertise, and I have no doubt that his leadership, vision and performance – together with Pedro Mayorga – are ones to lead the great creative team in Mexico," said Mexico CEO Santiago Cortes. Commenting on his arrival, Adriano said, "I arrived at the the agency that every creative wants to be part of, with talented people and above all, brands who believe deeply in the effectiveness of Creative Commerce."