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Advertising spend is likely to be up 5.6% in the U.S. this year to $360 billion, according to financial analyst Brian Wieser, with retail media and social media topping priorities.
Che shares his insights on shaping enduring brand value and key advice for brands entering categories at this year's Spikes Asia event.
Brown-Forman has appointed VML Commerce as its integrated below-the-line agency of record in Australia following a competitive pitch process that concluded in November. VML Commerce will be responsible for delivering end-to-end Creative Commerce solutions for Brown-Forman’s key retail and on-p
Spikes Asia 2024 opens for Awards submissions, including new Gaming Spikes and closes the Mobile Spikes
Spikes Asia has announced today that submissions are open for 2024, in addition to revealing the Jury President line-up.