The increasing need for contactless experiences due to COVID has given a push to voice technology's growth in India MAA and Isobar have launched a report titled 'The Voice Playbook.' The report attempts to analyse COVID's impact on voice marketing and its growth in India. MMA and Isobar have launched ‘The Voice Playbook’ for India. The playbook aims to unfold the potential impact of Voice on the global and Indian media and marketing industry. It highlights insights that will help marketers win with Voice and enhance their brand-customer journey. For the record, 'The Voice Playbook' is powered by Slang Labs.