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GUEST COLUMN: What marketers will need to learn about voice and audio

Voice marketing tactics and audio-based mediums increase customer engagement.
12 Jul, 2021 - 08:35 AM IST | By Sowmya Iyer
New Delhi: A renowned Content and Marketing Strategist, Lee Odden says “Content isn’t the king, it’s the Kingdom”.
In a world of digitization and technological advancements, there are certainly no bounds to evolution in any industry. And, the content space is one such area that has seen a major evolution in the marketing landscape, especially in the audio space.
Audio messaging has been around for a long time but the approach and outlook towards it has changed over the years. Consumer’s interests keep changing and their form of convenience too. Earlier, people were dependent on the radio for entertainment and news, and then TV took over the role. And now audio is back as the preferred medium of content consumption. ....

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Voice search queries in India are growing at 270% per year: MMA and Isobar Report

The increasing need for contactless experiences due to COVID has given a push to voice technology s growth in India
MAA and Isobar have launched a report titled The Voice Playbook.
The report attempts to analyse COVID s impact on
voice marketing and its growth in India. MMA and Isobar have launched ‘The Voice Playbook’ for India. The playbook aims to unfold the potential impact of Voice on the global and Indian media and marketing industry. It highlights insights that will help marketers win with Voice and enhance their brand-customer journey. For the record, The Voice Playbook is powered by Slang Labs. ....

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