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GUEST COLUMN: What marketers will need to learn about voice and audio


Voice marketing tactics and audio-based mediums increase customer engagement.
12 Jul, 2021 - 08:35 AM IST     |     By Sowmya Iyer    
New Delhi: A renowned Content and Marketing Strategist, Lee Odden says “Content isn’t the king, it’s the Kingdom”.
In a world of digitization and technological advancements, there are certainly no bounds to evolution in any industry. And, the content space is one such area that has seen a major evolution in the marketing landscape, especially in the audio space.
Audio messaging has been around for a long time but the approach and outlook towards it has changed over the years. Consumer’s interests keep changing and their form of convenience too. Earlier, people were dependent on the radio for entertainment and news, and then TV took over the role. And now audio is back as the preferred medium of content consumption. ....

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Google Voice Search - How to Optimize Your Website for Voice Search by Dallas Website Design Co. KISS PR


Google Voice Search - How to Optimize Your Website for Voice Search by Dallas Website Design Co. KISS PR
How to Optimize Your Website for Voice Search. KISS PR Dallas Web site design experts from KISS PR explain.
January 09, 2021 00:49 ET
| Source:
KISSPR.com, LLC - Website Design Company
KISSPR.com, LLC - Website Design Company
Dallas, TX
“How can I help you?”
“Is there a burrito place nearby?”
Just like that, you get a list of high-ranking eateries serving burritos near your location within two or three seconds. Definitely beats opening a browser and typing in the question More and more people are using voice search every day, making it important for businesses to optimize their websites to rank higher on voice searches as well as text searches. Your target audience is changing rapidly and to keep up with them, you need to incorporate their preferences and habits in you ....

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