| 15 February 2021 As it launches a new user experience (UX) across its linear pay-TV and multiscreen VOD services, leading Belgian quadruple play provider VOO has turned to ContentWise to implement digital experience automation and personalisation software. VOO TV services include 70+ local and international channels, a catalogue of over 1,500 VOD titles, premium live and on-demand sports content, and specialised family and music bundles, all delivered on STB, OTT and mobile platforms. With the new VOO TV+, the operator says that it has redesigned entirely its entertainment platform to respond to its clients’ needs. It claims the new service offers a new way of watching television based on a 100% personalised, multiscreen and mobile approach. VOO TV+ aims to create a one-to-one and personalised relationship with its customers, with a particular focus on enhancing user experience, simplifying customers’ access to content and boosting viewer engagement.