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| 12 April 2021 Media technology and video transport solutions provider LTN Global, has launched what it says is a market-first universal signalling solution that delivers ad decisioning and ad signalling system integration that enables national linear addressable advertising across all platforms. Explaining the reasons for the launch of LTN Target, the company said that fragmentation in distribution platforms and ad decisioning systems, as well as manual workflows, have prevented linear channels from running national addressable ads at scale during live linear broadcasts. LTN Target is said to integrate “seamlessly” with all parts of the advertising ecosystem to enable linear addressable advertising on any network, platform and workflow. It is designed to enable media companies to launch addressable advertising and maximise the value of their ad inventory without disrupting the viewing experience. ....
| 13 April 2021 As part of the ongoing rapid expansion of free ad-supported streaming TV (FAS) services in the country, Love Nature, a wildlife and nature brand reaching 300 million households worldwide, has made its debut on Samsung TV Plus in the US over linear and streaming platforms. Love Nature is a joint venture between Blue Ant Media and Smithsonian Networks and is available in over 300 million households worldwide, via its branded linear and online platforms available in over 135 countries and through key content partnerships with Sky Nature (UK), Starhub (Singapore), Rogers (Canada), KPN, VodafoneZiggo (Netherlands) and more. The brand aims to bring audiences stories about the natural world that foster a deeper understanding of and connection to the planet. The library of 4K natural history series and documentaries are available on Love Nature’s branded linear and streaming platforms and through partnerships with leading-tier pay-TV platforms and st ....
| 17 March 2021 Just as the second annual TikTok Benchmarks & Strategy Guide from Conviva was warning that brands had to figure out quickly how to take advantage of a medium showing explosive growth, UK broadcaster Channel 4 has done just that for its main linear channel and its leading digital service. The new accounts for Channel 4 and E4, @channel4 and @E4, will feature exclusive content from Hollyoaks, Made in Chelsea and Pete & Sam’s Reality News. Clipped content from a range of other Channel 4 hits including Gogglebox, 8 Out of 10 Cats, Taskmaster, Celebs Go Dating and First Dates will also appear on TikTok. Channel 4’s Leeds-based digital unit, 4Studio, will also publish over 150 videos in the first six months of the accounts being active on TikTok, which will include a commitment to original content creation as part of #LearnonTikTok – TikTok’s initiative to create educational and informative video posts to inspire creative learning. Channe ....
| 15 March 2021 As the off-road electric race championship draws ever closer to its grand green light, the Middle East’s leading extreme sports and adventure satellite channel, MBC ACTION has confirmed that it will televise all five of the series’ X Prixs across its territories in the Middle East and North Africa (MENA) region. The series will feature electric SUVs competing in extreme environments around the world – in Saudi Arabia, Senegal, Greenland, Brazil and Patagonia, places which have all been affected by the climate crisis - and is geared towards highlighting the impact of climate change and human interference in some of the most remote parts of the world. As well as highlighting a variety of environmental issues including, desertification, rising sea levels, glacier retreat, deforestation and ice melt, the series hopes to raise awareness of the climate emergency by mixing sport with purpose to inspire change. ....
| 15 March 2021 In the event’s second broadcaster announcement in 24 hours, the Extreme E electric off-road racing series has confirmed live and on-demand streaming sports channel DAZN as its Japanese broadcaster. The series will feature electric SUVs competing in extreme environments around the world – in Saudi Arabia, Senegal, Greenland, Brazil and Patagonia, places which have all been affected by the climate crisis - and is geared towards highlighting the impact of climate change and human interference in some of the most remote parts of the world. As well as highlighting a variety of environmental issues including, desertification, rising sea levels, glacier retreat, deforestation and ice melt, the series hopes to raise awareness of the climate emergency by mixing sport with purpose to inspire change. ....